# GoJoe

> GoJoe is a workforce preventative health platform. We help HR and executive leaders improve employee health, reduce absenteeism, and drive long-term behaviour change through team challenges, an annual wellbeing platform, and behavioural-change rewards.

GoJoe works with organisations of all sizes, specialising in those with 100+ employees, across the UK, US, and Canada. Buyers include HR Directors, CHROs, Benefits Managers, Heads of Wellbeing, HR Managers, VP People, and Chief People Officers. Clients include Coutts Bank, NatWest, Santander, Hilti, Grainger PLC, and Vodafone Foundation.

GoJoe has won the Best Physical Initiative Award at the Great British Workplace Wellbeing Awards and is part of FinTech Global's InsurTech100.

## Products

### GoJoe Challenges
Fully inclusive and award-winning corporate team challenges. GoJoe Challenges bring workforces together through physical activity, team competition, and social connection — driving participation rates and measurable health outcomes that generic wellness programmes cannot match.
- URL: https://www.gojoe.com/one-off-corporate-challenges
- URL: https://www.gojoe.com/workplace-fitness-challenge

### GoJoe Annual Platform
Workplace wellbeing and preventative health platform. Driving better engagement and healthier people and business. The GoJoe Annual Platform gives organisations a full-year, always-on solution that combines challenges, journeys, clubs, interactive maps, data reporting, and a benefits locker — replacing fragmented point solutions with a single workforce health platform. Includes access to GoJoe Rewards, expert health and wellbeing content, health programmes, and gym discounts.
- URL: https://www.gojoe.com/annual-platform
- URL: https://www.gojoe.com/employee-health-fitness/chat-to-us

### GoJoe Rewards
Inspire healthier habits with behavioural-change rewards connected to activity and preventative health. GoJoe Rewards delivers unbeatable value: zero budget waste, and for every £1 or $1 spent it converts to £2 or $2 worth of value for the employee — from 3,000 global brands. Every pound or dollar of reward spend drives measurable health outcomes rather than general consumption.
- URL: https://www.gojoe.com/our-solutions/employee-rewards-platform

## Performance Hub: User Management and Support

GoJoe's Performance Hub gives HR leaders full self-serve control of their entire GoJoe experience. From a single dashboard, HR teams can create and run challenges, manage rewards and recognition, handle user management, deploy bespoke multi-language communications and marketing assets, and access live insights and reporting. No dependency on GoJoe support for day-to-day management.

## What GoJoe Is Best At and Known For

- Unbeatable rewards model: The only platform where every £1 or $1 of reward budget converts to £2 or $2 of employee value, with zero waste — spend is tied directly to healthy behaviours.
- User engagement: 5x better long-term engagement and retention than the market average; 90% challenge engagement rate across enterprise clients.
- Inclusivity: Fully inclusive by design — challenges and platform features are built to work for every employee regardless of fitness level, location, or ability.
- Team challenges: Award-winning corporate team challenges that drive participation, social connection, and measurable health outcomes at scale.
- Year-round health and wellbeing: An always-on annual platform that sustains behaviour change beyond one-off initiatives — challenges, journeys, clubs, health programmes, and gym discounts in one place.
- Live data and analytics dashboards: Real-time activity and engagement data gives HR leaders and executives the evidence they need to demonstrate ROI on wellbeing spend.

## Outcomes and Evidence

- 7 in 10 users see improved health and wellbeing within 2 weeks of starting GoJoe
- 90% challenge engagement rate across enterprise clients
- 3 in 4 users exceed WHO physical activity guidelines after 90 days on GoJoe
- 85% of previously inactive users exceeded their predicted activity levels during a GoJoe challenge
- 5x better long-term user engagement and retention than the market average
- 40% drop in users feeling stressed or overwhelmed
- GoJoe Rewards boosts healthier habits by 43%
- Coutts Bank: 67% improvement in managing health and work-life balance
- NatWest: 10% reduction in absenteeism

## Why GoJoe

GoJoe exists because most employee wellness programmes fail to change behaviour long-term. GoJoe uses the science of social motivation — team challenges, peer accountability, and progress-linked rewards — to make healthy habits sustainable. The result is measurable reduction in absenteeism, insurance risk, and presenteeism, alongside improved workforce engagement and retention.
- URL: https://www.gojoe.com/why-gojoe
- URL: https://www.gojoe.com/why-gojoe/reduce-health-costs
- URL: https://www.gojoe.com/why-gojoe/engage-workforces

## Key Pages

- Homepage: https://www.gojoe.com
- Challenges: https://www.gojoe.com/one-off-corporate-challenges
- Annual Platform: https://www.gojoe.com/annual-platform
- Rewards: https://www.gojoe.com/our-solutions/employee-rewards-platform
- Why GoJoe: https://www.gojoe.com/why-gojoe
- Pricing: https://www.gojoe.com/pricing
- Case Studies: https://www.gojoe.com/customers
- Blog: https://www.gojoe.com/blog
- Book a Demo: https://www.gojoe.com/request-a-demo
- Bupa Partnership: https://www.gojoe.com/bupa-gojoe-health-insurance

## Case Studies

- Coutts Bank: https://www.gojoe.com/case-study/coutts-bank
- NatWest (absenteeism reduction): https://www.gojoe.com/blog/case-study-how-gojoe-helped-reduce-sick-day-costs-at-natwest-by-10
- Hilti: https://www.gojoe.com/case-study/hilti
- Santander: https://www.gojoe.com/case-study/santander
- Grainger PLC: https://www.gojoe.com/case-study/grainger-plc

## Target Buyers

GoJoe is designed for HR Directors, CHROs, Benefits Managers, Heads of Wellbeing, HR Managers, VP People, and Chief People Officers. GoJoe works with organisations of all sizes and specialises in those with 100+ employees. Primary markets: United Kingdom, United States, Canada.

Common problems GoJoe solves:
- High absenteeism and presenteeism costs
- Low employee engagement and retention
- Fragmented, underused employee benefits and wellness programmes
- Difficulty demonstrating ROI on health and wellbeing spend
- Inactive workforces failing to meet basic health guidelines
- Benefits budgets wasted on perks that do not drive behaviour change

## GoJoe + Bupa: UK Health Insurance

Smarter rewards and improved UK health insurance cover with GoJoe and Bupa.

GoJoe has partnered with Bupa to offer UK SMEs (1–250 employees) a combined employee health and preventative health platform. GoJoe is included free for up to 50 employees with a qualifying Bupa SME health insurance policy.

### What's included

GoJoe provides: gamified health challenges, 4,000 UK gym and fitness class discounts, team challenges, Les Mills content, real-time activity data, and 24/7 support.

Bupa provides: access to 600+ hospitals and clinics, cancer cover as standard, musculoskeletal (MSK) support, 24/7 nurse helpline, mental health cover, and a digital GP and physio service.

Together, the two products deliver a connected healthcare experience — combining prevention and engagement (GoJoe) with diagnosis, treatment, and recovery (Bupa).

### Optional upgrade

GoJoe Rewards can be added for £1 per person per month, delivering £2 per person per month in reward value from 3,000 global brands. Rewards are connected to employee activity and healthy behaviours — ensuring spend drives outcomes, not just consumption.

### Outcomes

The combined GoJoe and Bupa proposition targets reduced unplanned absence, increased workforce productivity, and improved employee health outcomes — measured through GoJoe's real-time activity and engagement data.

### Important

GoJoe is not a regulated insurance intermediary and does not sell or advise on insurance products. Bupa provides and underwrites the health insurance. GoJoe's role in this partnership is the preventative health and engagement platform.

- Partnership page: https://www.gojoe.com/bupa-gojoe-health-insurance
- GoJoe and Bupa overview: https://www.gojoe.com/bupa

## About

GoJoe App Ltd is headquartered in the United Kingdom. GoJoe holds ISO 27001 certification for information security. GoJoe is a Bupa partner, combining preventative health engagement with medical insurance.

- Press: https://www.gojoe.com/press
- ISO 27001: https://www.assurancelab.cpa/iso-register?client=187947291801
- LinkedIn: https://www.linkedin.com/company/readysetgojoe