Employee Reward Program

Gamify healthy habits with GoJoe Rewards

Healthier people power stronger businesses

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Partnering with over 2,000 brands globally
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Incentivise healthy habits with GoJoe's rewards platform

Better health and wellbeing drives improved individual and business performance. And through employee rewards, you can motivate your teams to live healthier, more productive lives in and outside of work.

Motivate your masses

Reward healthy habits with vouchers for your teams' favourite brands. Physical and non-physical activities log as points on the app and are converted to rewards using our powerful algorithm. 

Set your own reward budgets

Take GoJoe’s standard reward offering or top up the monthly cap to increase your team’s incentive.

Customisable to your business

Vary the rewards budget or redeemable brand by location so it slots in with your global team.

Bring all GoJoe activity together

It’s not just logged movement that can be rewarded but activity on our wider features to benefit your team such as surveys or joining a GoJoe club.

Fully inclusive

50+ activities to choose from and multiple ways to log points. Making rewards work for your team regardless of anyone's level, interest, age, language, tech set up or geography.

Built by ordinary Joes. Used by

The GoJoe Solution

The gamified platform designed to incentivise and reward year-round healthy habits.

GoJoe is built around the belief that when individuals perform better, businesses perform better. And it’s created in the knowledge that organisations who invest in the health of their people are more productive, more resilient, and more profitable.

We help your teams compete, train, connect and earn all year round.

Our award-winning platform drives improved personal and business performance through combining our ‘move to earn’ rewards program with gamified experiences, social connection, and AI powered data and insights.

Earn

Rewards

Exercise means points and points mean prizes with GoJoe Rewards. Turn efforts into vouchers for dozens of big name brands and build reward points with every activity

Train

Stream classes

From 350 ready to stream Les Mills classes to meditation audios from House of Wellbeing, GoJoe’s got you covered whether you’re looking to up the heartrate or unwinding for the day

Journeys

Take a solo health and fitness Journey with one of our guided programmes led by our athletes and experts

Fitness Tracker

Log activity, earn points to rise through the Joe-levels, and build daily streaks. Log exercise across 59 activity types by syncing wearables, using our in-built GPS tracker or just adding manually

Connect

Activity Clubs

Join a club with like-minded users or create your own to bring remote and hybrid colleagues together around a shared passion

Keep it social

Follow friends and colleagues, track their activity and motivate each other to keep up those healthy habits

Compete

Team Challenges

The market leader.

Ignite engagement across your whole population with GoJoe’s fully inclusive, customisable challenges.

Compete with and against colleagues across 59 activity types through weighted points, challenge for places on the team and solo leaderboards, and follow progress via interactive tracker maps.

What our clients say about GoJoe

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."
"The thing I love about GoJoe is that it’s so inclusive.  It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone"
(Alison Rose, former CEO, NatWest)
Natwest logo
"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."
The logo of the company BDO
"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps.  The app is easy to use and it's great to be able to add loads of teams with different players as captains."
Everton FC Logo
"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."
Paypal Logo
"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."
"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps.  The app is easy to use and it's great to be able to add loads of teams with different players as captains."
Everton FC Logo
"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."
The logo of the company BDO
"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."
Paypal Logo

Our Impact

GoJoe creates healthier, more engaged teams to boost performance for everyone.
Plus we make fun along the way too. Our stats speak for themselves:

Engagement
Performance

150

countries using GoJoe in 30 languages

90%

average engagement on downloads during GoJoe Challenges

5x

better app retention rates than the industry average

Personal Health & Performance

70%

see a significant increase in wellbeing in just two weeks

75%

of sedentary users exceed WHO weekly exercise guidelines

+40%

reduction in users feeling stressed or overwhelmed at work

Business
Performance

74%

of users reported a better work-life balance

67%

feel better equipped to health and remain productive

+67%

feel more positive about their employer

Hear from our community of Joes

GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot

andy lee
NatWest

Movement and the mind: Andy’s story

Screenshot 2025-06-09 at 23.04.14
Telegraph Media Group

How to boost culture in the workplace: Richard’s story

Screenshot 2025-06-09 at 23.04.57
Centrica

Exercise and the impact on social and mental health: Kristin’s story

Screenshot 2025-06-09 at 23.05.35
Pure Physiotherapy

Managing health and weight loss: Hannah’s story

Pick your plan,
customise your experience

Challenge
One-off

Fully-inclusive team challenge designed to boost engagement, health and social connection.

£

-

/user/challenge

£

-

/challenge

Get Started

Key features:

  • 1x team activity challenge
  • 60+ activity types
  • Team & solo leaderboards
  • Live route maps
  • Wearables and GPS tracker
  • Live data and insights

Challenge
Annual

Unlimited team challenges; all year round.

£

-

/user/month

£

-

/year

Get Started

Key features:

  • All Challenge One-off
  • Unlimited challenges
  • Create and self-manage
  • Marketing asset generation
  • In-app user surveys
  • 35+ languages

Reward
Annual

Incentivise and empower your team year-round with full access to the GoJoe platform.  

£

-

/user/month

£

-

/year

Get Started

Key features:

  • All Challenge Annual
  • Rewards marketplace
  • Benefits navigator
  • Expert health programmes
  • Les Mills subscription
  • Predictive insights

GoJoe
Protect

Embed GoJoe into your insurance solution to give health equity across your organisation.

Get in touch for a bespoke quote or connect us with your broker.

Speak to GoJoe

Key features:

  • Everything in Reward
  • Group health and life cover
  • Integrated user experience
  • Enhanced insights
  • Health equity options
  • Huge GoJoe savings
In Partnership With
3 addons added
Virtual Ceremonies

Optional Enhancements

Additional Support

All challenges come with access to our self-serve platform, 24/7 user support, and Customer Success team

Challenge
Assistant

Supports your team across all areas of challenge delivery.

Challenge
Manager

Full delivery management including configuration & comms.

Head
Coach

Year-round strategic planning, branded campaigns & engagement.

Bonus Features

Rewards

Incentivise employees with vouchers for over 2,000 brands.

Expert Live Session

Across our Move, Feel, Fuel, Rest, Grow health pillars.

HRIS

Connect your HR information system.

Single Sign-On

Integrate your SSO
with GoJoe.

Bespoke Virtual Mission Map

Customise your route to anywhere around the world.

Virtual Ceremony

Kick-off event to energise your team.

Friends & Family

Boost participation with +1 access.

Athlete & Celebrity Hosts

Boost engagement or just add to the fun & excitement.

In-person Event

Drive engagement with an on-site active session.

Gym discounts

Unlock discounts and memberships nationwide.
UK only.

Health Assessments

Bolt on health assessments through trusted health partners. UK and US only.

Need help choosing?

Speak to a GoJoe Expert for solution guidance and answers to all your pricing questions.

Book A Call

Compare GoJoe

Compare features and support across all GoJoe plans

Feature
Challenge One-off
Challenge Annual
Reward Annual
GoJoe Protect
In-app Features
Team challenges
Leaderboards
60+ activity types
Wearable sync
GPS tracker
Live map templates
35 languages
Custom branding
Les Mills
Health programmes
Meditation audios
Activity clubs
Rewards marketplace
Benefits navigator
Performance Hub
Self-managed challenges
Live insights & data
Create surveys
Create marketing materials
Predictive AI insights
Customise rewards
Support
24/7 user support
Customer success support
Onboarding & training call
Post-challenge review
Quarterly updates
Annual programme planning
Regular success calls
Feature configuration & rollout support
Enhanced reporting
Multi-year discounts

“Joined GoJoe's team challenge and I've never felt more inspired to move!”

“Feeling optimistic that I will carry my new habits forward and keep consistent with exercise.”

“Getting outside a lot more these last few weeks, feeling much clearer headed now."

"May need some new trainers now!"

“Loved the different topics covered in this challenge.”

“Making time to exercise more this challenge has helped me be more productive."

"Taking on the GoJoe challenge with coworkers; best bonding experience ever!"

"GoJoe has turned the great outdoors into my favorite gym — nothing beats moving under the open sky!"