Working closely with GoJoe successfully enhanced employee engagement, promoted longer term active lifestyles changes and contributed to more connection in workplace, essential in today’s hybrid working environment.
Coutts Bank and GoJoe came to together to test a theory: That extrinsic rewards offered for healthy habits, twinned with GoJoe’s gamified social platform, helps get more people more active more often.
And on top of this, to see if this engagement and health boost would have a genuine impact on the productivity and performance of the bank and its people.
To fully test it, we benchmarked the data against the same business area who took part in the wider, award-winning NatWest Group Go! Campaign on GoJoe in 2024.
So the theory was set. And GoJoe’s premium platform was rolled out across the team in early 2025 and backed by a multi-channel marketing strategy to hook users in.
Core messaging centred on the key benefit features Coutts colleagues received by signing up:
Through move-to-earn rewards, the campaign aimed to:
Spoiler alert; every metric measured saw sizeable uplifts. The campaign raised the bar in the key areas of health, long-term habit building, and a genuine impact on the day-to-day productivity of the team.
Does rewards on GoJoe get more people more active more often? Absolutely. And here’s our data to prove it over the two-month campaign:
Summary
£10 monthly boosted rewards activated for staff
Double digit improvements in health, productivity, and colleague engagement
Long-term healthy habits created
Key Results
More people, more active, more often
43% boost in sign-ups
15% increase in activities per user
25% jump in average workout session length
40% drop in users feeling stressed or overwhelmed at work
67% felt better equipped to manage health issues and remain productive
18% increase in feeling really productive at work
Working with the GoJoe team was a standout aspect and essential part of the success of this campaign. The team were very supportive, listened to what we were looking to achieve, made changes where needed and supported us with the right communication to launch the campaign.
We learnt that the incentive of offering the points to vouchers focused staff on keeping track and added to the success of the campaign.
Working closely with GoJoe and having a targeted approach successfully enhanced employee engagement, promoted longer term active lifestyles changes and contributed to more connection in the workplace culture, essential in today’s hybrid working environment.
