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What started in 2008 as an annual reunion between a group of "ordinary joes"...

... has been transformed into a cutting-edge virtual fitness solution to motivate the masses, used by the world's biggest companies.

Black and white version of the GoJoe logo, but just the letters "JOE".


We're two of the co-founders of GoJoe, and 'ordinary joes' ourselves.

Two of us (Will and Phil) met at university in 2003 and lived in a house with x8 other 'ordinary joes'. We loved competition and sport so hired an athletics stadium (see video above) to compete against one another in teams.

We were all average, but loved it. The event became an annual tradition and still takes place today. The motivation and enjoyment we derived from our event was something we didn't get from any digital or physical products...whether they be fitness apps or physical events.

We figured out that the secret sauce was friendly team-based competition with 'people you know' (whether friends, colleagues or influencers). Our background was as sports lawyers working with some of the world's biggest brands, fitness apps and athletes.

We took the essence behind our physical reunion event and set about building a digital product to help 'ordinary joes' from across the globe get motivated and to make exercise more enjoyable. Bored and uninspired with existing solutions – and having endured unreliable and clunky step challenges first hand – GoJoe’s team-based app is now used by the likes of PwC, PayPal, Experian, EY, Tesla, Amazon, William Hill etc to motivate, include and engage all of their staff.

Two rounds of investment later, with collaborations with Stanford Uni, partnerships with the world's biggest companies, brands and athletes under our belt, we're only just starting.

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