We're two of the co-founders of GoJoe, and 'Ordinary Joes' ourselves.

We (Phil and Will) met at university in 2003 and lived in a house with eight other 'Ordinary Joes'. We loved competition and sport so hired a stadium to compete against one another in teams.

The event became an annual tradition and still takes place today. The motivation and enjoyment we derived from our event was something we didn't (and still don’t) get from any digital or physical products...whether they be health and fitness apps or physical events.

We figured out that the secret sauce, for us, was friendly team-based competition with 'people you know'.

With backgrounds in the sports world, we set about building a digital product to try to ‘crack the holy grail’, i.e. helping other 'Ordinary Joes' like us from across the globe – of all ages, genders, ability levels, wearables and locations - get and stay motivated and to make staying healthy more enjoyable.  We now do that through combining things like gamification, competition, data, rewards, community and teams.

We have witnessed a huge demand from employers globally, who were in need of connected experiences, higher ROI and reduced health risk but who didn't get this from often under-utilised and expensive 'corporate wellness' platforms, nor their existing health or life insurance products.  We’re pretty humbled to say that GoJoe is now used in 180 countries, in 36 languages, by some of the world’s largest employers and alongside some of the biggest insurers, wearables and brands in the market.

With a little help from friends at Stanford University (and three investment rounds later), we’ve built something we’re pretty proud of.  That said, we feel like we’re just getting started.