

.png)
THE MOTIVATION REVOLUTION
GoJoe was built by ‘ordinary joes’ who, like most people on this planet, struggle to get motivated to exercise all year-round.
GoJoe uses innovation, web 3 tech and social functionality to transform boring solo exercise into social, virtual experiences in order to supercharge motivation levels high.
We’re using the power of influencers, NFTs and (soon) the metaverse to do that. Exercise on your own, but not alone. Come with us on the journey. We’re just getting started.

HERITAGE
WE'RE THE CO-FOUNDERS OF GOJOE AND 'ORDINARY JOES' OURSELVES.
TWO OF US (WILL & PHIL) MET AT LEEDS UNI IN 2003 AND LIVED IN A HOUSE WITH x8 OTHER 'ORDINARY JOES'. WE LOVED COMPETITION AND SPORT SO HIRED AN ATHLETICS STADIUM TO COMPETE AGAINST ONE ANOTHER IN TEAMS.
WE WERE ALL AVERAGE, BUT LOVED IT. THE EVENT BECAME AN ANNUAL TRADITION AND STILL TAKES PLACE TODAY.
WE SAW SOMETHING IN OUR REUNION EVENT WE DIDN'T GET FROM ANY DIGITAL OR PHYSICAL PRODUCTS.
WE FIGURED OUT THAT THE SECRET SAUCE WAS FRIENDLY TEAM-BASED COMPETITION WITH 'PEOPLE YOU KNOW' (I.E. WHETHER FRIENDS, COLLEAGUES OR INFLUENCERS). OUR BACKGROUND WAS AS SPORTS LAWYERS WORKING WITH SOME OF THE WORLD'S BIGGEST BRANDS, FITNESS APPS, NFTS AND ATHLETES.
WE TOOK THE ESSENCE BEHIND OUR PHYSICAL REUNION EVENT AND SET ABOUT BUILDING A DIGITAL PRODUCT TO HELP OTHER 'ORDINARY JOES' GET MOTIVATED AND TO MAKE EXERCISE MORE ENJOYABLE. THAT LED US TO MEET COSTI AND MIHAI, GOJOE'S OTHER CO-FOUNDERS, WHO ARE ALSO 'ORDINARY JOES' BUT HAPPEN TO BE WORLD-CLASS AT SOFTWARE ENGINEERING.
AND SO THE GOJOE APP WAS BORN. THE REST IS HISTORY BUT IT'S JUST THE START.
-WILL, PHIL, COSTI & MIHAI
ROADMAP
2003
GoJoe's co-founders meet
Two of GoJoe’s co-founders (Will & Phil) meet and live in house with x8 other ‘ordinary joes’. They love competition and sport so hire an athletics stadium to compete against one another in teams. They are all very average, but love it. The event becomes an annual tradition and still takes place today.

2019
APRIL
GoJoe is founded
Will and Phil saw something in the annual reunion event. Their background was in sport working with NFTs, global brands and athletes. They worked out that the secret sauce was friendly team based social fitness with ‘people you know’ (i e whether friends, colleagues or influencers). They decide to build a digital product to help other ‘ordinary joes’ get motivated. That leads them to meet GoJoe’s other co-founders, Costi and Mihai, who are also ‘ordinary joes’ but happen to be world-class software engineers. GoJoe was born.

2020
FEB
App release
V1 Alpha of the GoJoe app is released on iOS and Android.
START
2020
JULY
Influencer challenges
GoJoe starts to run influencer-driven challenges. Its first challenge like this was between a team of NHS doctors and a team of Army commandos – both captained by influencers. Brands got in on the action and engagement and audience growth was high. Early validation.
2020
SEPT
Mass-participation events
GoJoe rolls out virtual mass participation fitness events. It’s first was becoming a digital partner to Kiltwalk and running a challenge which featured celebrity captains and helped to raise £5m for charity over one weekend.
2020

GoJoe completes its first round of investment which includes backing from a professional athlete and C-suite execs from Premier Leagues and household brands.
Pre-seed investment
NOV
2020
DEC



Innovation winner
As a result of its innovation during the COVID-19 pandemic, GoJoe is one of 22 companies who secure a grant from the Future Innovation Fund.
Corporate challenges
GoJoe is contacted out of the blue by PricewaterhouseCoopers (PwC), one of the ‘big four’ global accounting firms, who ask to use GoJoe to run a team-based staff wellness challenge. The event was a huge success – it featured over 250 teams and 81% of staff were more motivated to do more exercise than normal. Whilst continuing to build its consumer product, GoJoe therefore releases its corporate challenge offering which has since been used by other global corporates and brands.
2021
JAN
GoJoe 2.0
GoJoe deploy a major app update which includes: a new look, a GPS tracker, team chat channels and loads more social features.
2021
OCT
2021
NOV
Entered Metaverse / NFTs
GoJoe announces its first event to feature NFTs. It also secures land in the Sandbox and starts construction work on a virtual pavilion which will be used to host virtual consumer and corporate GoJoe experiences and events.
2021
DEC
The app surpasses 500k activities (pre-consumer lauch). Over 1 million app engagements in 30 days.
500k activities (pre-launch)


2022
Q1 & Q2

A major brand-ambassador and professional athlete investor announced
GoJoe’s second investment round closes in Apr 2022
Corporate event expansion
Corporate challenges
Deployment of innovative feed content including a new way to visualise activity data.
AI feed
Additional challenge types released.
Challenge types
Official consumer launch of GoJoe on the consumer side.
Consumer launch
World-renowned star
2nd investment round
Deployment of measures to bring the global GoJoe community together
Sponsored challenge integration, commercial deals with wearable manufacturers, collaborations with brands etc
New partnerships
Influencer events
Community building
Major influencer-powered events will drop


2022
Q3
GoJoe 3.0
Additional gamification and algorithms will be rolled out to serve content which helps joes to stay motivated and on track...driving and steering mass adoption of web 3.0 with our global user-base.
Additional ambassadors
Further influencers, celebrities and professional athletes announced
NFT rewards
To add more motivation NFTs will be integrated as GoJoe rewards and unlock influencer content, experiences, events, voting rights and product from brands.
Metaverse pavilion
GoJoe’s virtual pavilion will be launched to host virtual events, challenges and workouts as well being a place where joes can get NFTs, socialise and engage
2022
Q4
Deployment of platform to automate the rewarding of influencers inc for their brand supported events.
NFT marketplace
Major influencer-powered events including in the Sandbox.
Influencer events
NFT purchases and user-to-user sales
Reward programme
2023
Ability for joes to create their own GoJoe NFTs which unlock content, challenges and events to add additional motivation and support
User-created NFTs
Ability for joes to create their own GoJoe NFTs which unlock content, challenges and events to add additional motivation and support
Series A investment
Commercial deals and collaborations with brands and hardware manufacturers.
New partnerships
Connected fitness and GoJoe gamification during live workouts in the metaverse.
Meta-motivator release
Expansion of the GoJoe pavilion to an arena/district so as to host mass-participation fitness events in the metaverse.
GoJoe arena
BUILT BY ORDINARY JOES. USED BY...















We're raising: come with us on the journey