JUST GETTING STARTED

What started as an annual renuion between a group of "ordinary joes"...

...has been transformed into a virtual fitness solution to motivate the masses.

THE MOTIVATION REVOLUTION

We’re ‘ordinary joes’ and struggle to get motivated to exercise. To combat that we’re building the GoJoe app and a community of likeminded ‘joes’.

It’s all about transforming boring solo exercise into social virtual experiences in order to supercharge motivation levels.

We’re using the power of influencers, NFTs and (soon) the metaverse to do that. Exercise on your own, but not alone. Come with us on the journey. We’re just getting started.

View Heritage

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HERITAGE

WE'RE THE CO-FOUNDERS OF GOJOE AND 'ORDINARY JOES' OURSELVES.

TWO OF US (WILL & PHIL) MET AT LEEDS UNI IN 2003 AND LIVED IN A HOUSE WITH x8 OTHER 'ORDINARY JOES'. WE LOVED COMPETITION AND SPORT SO HIRED AN ATHLETICS STADIUM TO COMPETE AGAINST ONE ANOTHER IN TEAMS.

WE WERE ALL AVERAGE, BUT LOVED IT. THE EVENT BECAME AN ANNUAL TRADITION AND STILL TAKES PLACE TODAY.

WE SAW SOMETHING IN OUR REUNION EVENT. OUR BACKGROUND WAS AS SPORTS LAWYERS WORKING WITH SOME OF THE WORLD'S BIGGEST BRANDS AND ATHLETES.

WE FIGURED OUT THAT THE SECRET SAUCE WAS FRIENDLY TEAM-BASED COMPETITION WITH 'PEOPLE YOU KNOW' (I.E. WHETHER FRIENDS, COLLEAGUES OR INFLUENCERS).

WE TOOK THE ESSENCE BEHIND OUR PHYSICAL REUNION EVENT AND SET ABOUT BUILDING A DIGITAL PRODUCT TO HELP OTHER 'ORDINARY JOES' GET MOTIVATED AND TO MAKE EXERCISE MORE ENJOYABLE. THAT LED US TO MEET COSTI AND MIHAI, GOJOE'S OTHER CO-FOUNDERS, WHO ARE ALSO 'ORDINARY JOES' BUT HAPPEN TO BE WORLD-CLASS AT SOFTWARE ENGINEERING.

AND SO THE GOJOE APP WAS BORN. THE REST IS HISTORY BUT IT'S JUST THE START.

-WILL, PHIL, COSTI & MIHAI

ROADMAP

2003

GoJoe's co-founders meet

Two of GoJoe’s co-founders (Will & Phil) meet and live in house with x8 other ‘ordinary joes’. They love competition and sport so hire an athletics stadium to compete against one another in teams. They are all very average, but love it. The event becomes an annual tradition and still takes place today.

2019

APRIL

GoJoe is founded

Will and Phil saw something in the annual reunion event. Their background was in sport working with some of the world’s biggest brands and athletes. They worked out that the secret sauce was friendly team based social fitness with ‘people you know’ (i e whether friends, colleagues or influencers). They decide to build a digital product to help other ‘ordinary joes’ get motivated. That leads them to meet GoJoe’s other co-founders, Costi and Mihai, who are also ‘ordinary joes’ but happen to be world-class software engineers. GoJoe was born.

2020

FEB

App release

V1 of the GoJoe app is relased on iOS and Android

START

2020

JULY

Influencer challenges

GoJoe starts to run influencer-driven challenges. It’s first challenge like this was between a team of NHS doctors and a team of Army commandos – both captained by influencers. Brands got in on the action and we loved the way that it inspired people of all abilities to get active.

2020

SEPT

Mass-participation events

GoJoe rolls out virtual mass participation fitness events. It’s first was becoming a digital partner to Kiltwalk and running a challenge which featured celebrity captains and helped to raise £5m for charity over one weekend!

2020

GoJoe completes its first round of investment which includes backing from a professional athlete and executives from household brands.

Seed investment

NOV

2020

DEC

Innovation winner

As a result of its innovation during the COVID-19 pandemic, GoJoe is one of 22 companies who secure a grant from the Future Innovation Fund.

Corporate challenges

GoJoe is contacted out of the blue by PricewaterhouseCoopers (PwC), one of the ‘big four’ global accounting firms, who ask to use GoJoe to run a team-based staff wellness challenge. The event was a huge success – it featured over 250 teams and 81% of staff were more motivated to do more exercise than normal. GoJoe therefore releases its corporate challenge offering which has since been used by other global corporates and brands.

2021

JAN

GoJoe 2.0

GoJoe deploy a major app update which includes: a new look, a GPS tracker, team chat channels and loads more social features.

2021

OCT

2021

NOV

Entered Metaverse / NFTs

GoJoe announces its first event to feature NFTs. It also secures land in the metaverse and starts construction work on a virtual pavilion which will be used to host virtual consumer and corporate GoJoe events.

2021

DEC

The app surpasses 15k users (pre-consumer lauch).

15k+ users (pre-launch)

2022

Q1 & Q2

A major brand-ambassador and professional athlete investor announced

GoJoe’s second investment round opens in Jan 2022

Corporate event expansion

Corporate challenges

Deployment of innovative feed content including a new way to visualise activity data.

AI feed

Additional challenge types released.

Challenge types

Official consumer launch of GoJoe on the consumer side.

Consumer launch

World-renowned star

2nd investment round

Deployment of measures to bring the GoJoe community together

Sponsored challenge integration, commercial deals with wearable manufacturers, collaborations with brands etc

New partnerships

Influencer events

Community building

Major influencer-powered events will drop

2022

Q3

GoJoe 3.0

Additional gamification and algorithms will be rolled out to serve content which helps joes to stay motivated and on track rather.

Additional ambassadors

Further influencers, celebrities and professional athletes announced

NFT rewards

To add more motivation NFTs will be integrated as GoJoe rewards and unlock influencer content, experiences, events, voting rights and product from brands.

Metaverse pavilion

GoJoe’s virtual pavilion will be launched to host virtual events, challenges and workouts as well being a place where joes can get NFTs, socialise and engage