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Through our powerful, global consumer product, GoJoe offers a fully customisable team challenge solution which is designed to include and engage all populations whatever the age, gender, interest, ability or location.

Gamificaiton and social motivation is at the heart of GoJoe's origin story. It ensures we create a sense of belonging and, most importantly, fun through our platform and our team challenges.
We bring people together in a shared health and fitness experience that inspires everyone in your company to get active. And it works - we have the data to prove it.

Old step challenges don't engage full populations so we built one everyone can take part in. Health and fitness for all.
GoJoe is an activities-based platform that empowers and motivates all users to be more active by helping them do more of the things they enjoy.
We've embedded 60 different movement and non-movement activities that can be logged in the platform. These include everyday steps but also range from the likes of running, climbing and handcycling to Pilates and even gardening.

For enterprise clients, we offer fully immersive customer success support from starting blocks to finish line.
For SMEs, our self-serve SaaS solution is highly intuitive and customisable, enabling automatically generated communications to enable swift and simple roll out of GoJoe internally.

GoJoe goes beyond the brief of a workplace or company challenge app by offering access to the expertise of professional athletes, elite coaches and the best content creators on a range of fitness and wellbeing topics across video and audio, live and on-demand.


“Joined GoJoe's team challenge and I've never felt more inspired to move!”

“Feeling optimistic that I will carry my new habits forward and keep consistent with exercise.”

“Getting outside a lot more these last few weeks, feeling much clearer headed now."

"May need some new trainers now!"


“Loved the different topics covered in this challenge.”

“Making time to exercise more this challenge has helped me be more productive."

"Taking on the GoJoe challenge with coworkers; best bonding experience ever!"

"GoJoe has turned the great outdoors into my favorite gym — nothing beats moving under the open sky!"
GoJoe creates healthier, more engaged teams to boost performance for everyone.
Plus we make fun along the way too. Our stats speak for themselves:
150
countries using GoJoe in 30 languages
90%
average engagement on downloads during GoJoe Challenges
5x
better app retention rates than the industry average
70%
see a significant increase in wellbeing in just two weeks
75%
of sedentary users exceed WHO weekly exercise guidelines
+40%
reduction in users feeling stressed or overwhelmed at work
74%
of users reported a better work-life balance
67%
feel better equipped to health and remain productive
+67%
feel more positive about their employer
GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot
We are trusted by businesses all across the globe, with 24/7 tech and user support, powerful analytics and deep engagement metrics.
A truly global and inclusive product, which can be rolled out organisation-wide or segmented to localised regions and departments through Single-Sign On/ eligibility files, or unique login codes.
Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.









GoJoe is priced in two ways; an all eligible model and a fixed license model.
All eligible means that everyone within your organisation is covered and removes the risk of overage charges. In addition, we acknowledge that 100% engagement levels are unrealistic so GoJoe prices on an expected engagement rate taken from years of working with hundreds of global businesses. This ensures the price stays as low as possible while covering your whole organisation.
Fixed licences are perfect for sub teams or if you know the number of people likely to engage across the organisation. Overage charges do apply if the number is exceeded during the term.
From the two models, you can purchase:
• Challenge – One-off: a single, fully-inclusive team challenge.
• Challenge – Annual: unlimited self-managed and/or supported challenges across the year.
• Reward – Annual: our full engagement platform (including Challenges) with rewards, content, and wellbeing features year-round.
• GoJoe Protect: everything in Reward plus integrated health and/or life insurance via our partners.
Additional optional features and support are available. These include additional support from GoJoe to manage and deliver team challenges, plus add-on features such as Rewards, bespoke virtual mission maps, and events. Prices vary with some available on request
GoJoe is used by employees in 180+ countries, with support for 35+ languages and global team challenges.
The pricing calculator lets you view pricing in GBP, EUR, USD and AUD, and we can discuss other currencies and local requirements during the sales process.
• Challenge (One-off & Annual)Focused on gamified team challenges to drive engagement, movement and connection. Includes 60+ activity types, leaderboards, live route maps, wearable/GPS sync, custom branding and live data/insights. A one-off challenge typically lasts for between 2 and 6 weeks with platform access for around 8 weeks. The annual plan gives unlimited challenges throughout the year.
• Reward (Annual)Everything in Challenge Annual, plus an always-on wellbeing and rewards layer – access to the rewards marketplace, benefits navigator, expert health programmes, Les Mills subscription, predictive insights and more.
• GoJoe ProtectCombines Reward with group health and/or life cover, an integrated user experience and enhanced insights designed to help reduce health costs.
In short, no. GoJoe works with organisations of all different shapes and sizes; from smaller teams of up to 50 through to large global enterprises.
The online calculator starts at smaller head counts and scales up, and we can provide tailored pricing for very large or complex populations.
If you’re unsure, please request a quote or demo and we’ll recommend the most cost-effective set-up for your size.
Yes. You can:
• Run a single Challenge One-off (e.g. a global team challenge campaign, season kick-off or wellbeing month).
• Commit to annual licences (Challenge Annual, Reward, or Protect) to keep people engaged all year, with unlimited challenges in the Challenge and Reward annual plans.
If you start with a one-off event and want to extend, our team can help you move into an annual programme (we’ll even give you a discount ;))
• Challenge One-off is typically a short, time-bound programme. Platform access is typically around 8 weeks with the challenge itself lasting between 2 and 6 weeks.
• Challenge Annual, Reward and Protect are annual subscriptions that give you year-round access.
Multi-year discounts are available for longer commitments.
On the pricing calculator you can choose between:
- All Eligible – Make GoJoe available to your full eligible population, with pricing aligned to actual usage where appropriate. All eligible means that everyone within your organisation is covered and removes the risk of overage charges. However, we acknowledge that 100% engagement levels are unrealistic so we price on an expect engagement rate taken from years of working with hundreds of global businesses.
- Fixed Licence – Buy a set number of licences for a defined cohort (for example, a business unit or region). Fixed licences are perfect for sub teams or if you know the number of people likely to engage across the organisation. Overage charges do apply if the number is exceeded during the term.
Both models are designed so you don’t pay for more licences than you need, and our team can recommend what works best for your organisation.
No. GoJoe does not typically charge separate set-up or implementation fees for standard plans. Charges may apply for specific requests such as SSO set up or HRIS integration.
Onboarding support, customer success, training, and post-challenge reviews are included within relevant plans, and you can choose additional support packages if you’d like us to fully manage delivery for you.
The core platform (depending on your plan) includes challenges, 60+ activity types, leaderboards, GPS tracker, live map templates, 35+ languages, rewards marketplace, benefit navigator, clubs, expert health and wellbeing content, access to the self-managed Perfrmance Hub, and our data and insights dashboards.
You can bolt on optional enhancements, such as:
• Delivery support (Challenge Assistant, Challenge Manager, Head Coach)
• Rewards budgets
• Expert live sessions
• HRIS and SSO integrations
• Bespoke virtual mission maps
• Virtual ceremonies, athlete/celebrity hosts, in-person events
• Friends & Family access
• Gym discounts (region-specific)
• Health assessments (region-specific)
These are priced separately based on your needs.
GoJoe is designed to help organisations tackle:
• Rising health and insurance costs by driving preventative activity and healthier behaviours.
• Low engagement by providing a consumer-grade, social experience that people actually want to use.
• Health equity by offering a global, scalable, and cost-effective preventative health solution that can be used by anyone from exec team to grad scheme
• Fragmented health data and ROI by surfacing anonymised insights on activity, engagement and trends in a single place.
Those insights can then be used to inform your broader health, benefits and people strategy.