SME Health Insurance

A Smarter Approach to Employee Health

Combining GoJoe’s daily health engagement with Bupa’s healthcare expertise to support UK SMEs.

Powering your everyday.

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Get Your GoJoe + Bupa Quote

Discounted GoJoe with every Bupa policy

Combining GoJoe’s daily gamified engagement and flexible rewards with Bupa’s expert healthcare.

What you get

  • GoJoe’s core gamified health platform
  • Discounted gyms and classes to 4,000 UK sites
  • Award-winning team challenges
  • Monthly leaderboards
  • Les Mills and House of Wellbeing subscriptions
  • Real-time data and insights
  • Custom surveys
  • 24/7 support

Optional GoJoe Package Upgrades

  • Double value reward packages from just £1pp/pm cost for £2pp/pm value
  • Rewards connected to over 3,000 global brands
  • Get more than double value rewards as you scale budgets
  • Discounts for Garmin and health-tech
  • Custom incentives, spot rewards & recognition tool

What you get

  • Access to 600 hospitals and clinics
  • Cancer covered as standard
  • Cover for eligible outpatient consultations and treatments
  • Cover for eligible MSK conditions
  • 24/7 access to a qualified nurse
  • Extensive mental health cover
  • Digital healthcare via GP, nurses, physios
  • Expert HR support

Optional Bupa Package Upgrades

  • Dental cover
  • Health assessments
  • Health coaching
  • Flu jabs
  • Employee Assistance Programmes
  • Enhanced outpatient and diagnostics cover

How It Works

A simple, end-to-end setup that combines preventative wellbeing with trusted healthcare; so your team stays motivated, supported, and covered from day one.

Get in touch for a quote

Choose your Bupa small business plan

Claim your GoJoe discount and rewards package

Engage your team with daily motivation and access to expert healthcare

Health works best
when it’s connected.

GoJoe and Bupa share a powerful belief: the best health outcomes happen when everyday motivation and expert support work together.

Unlike traditional models, GoJoe and Bupa combine to prevent health issues occurring; boosting productivity and performance for all.

This partnership brings:
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Innovative benefit for the modern workforce

Reimagine health support for the teams and SMEs of 2026

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Simple to roll out and manage

Built by end users, for end users. Consumer grade experience for everyday use

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Double Value Rewards

Get £2 for every £1 spent. Plus fully customisable, zero waste and connected to 3,000 global brands

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Unrivalled
insight

Track wellbeing trends in real-time for genuine ROI; boosting health and reducing absence.

Choose from 3000+ reward partners globally
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GoJoe & Bupa
A stronger solution for small business

GoJoe

Consumer grade engagement

Double value rewards model

AI-powered data and insights

Physical, mental, social health

Self-managed & easy to run

Bupa
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Trusted health support

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Deep clinical expertise

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Claims and care data

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Full service of support and care

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Plan options to suit all business types

Together

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One connected healthcare experience

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Daily engagement and expert clinical care

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Reduced unplanned absence

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Increased productivity and performance

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Innovative benefits package to suit all budgets

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Modern benefits to attract and retain talent  

Talk to Us About GoJoe + Bupa

Our Impact

GoJoe creates healthier, more engaged teams to boost performance for everyone.
Plus we make fun along the way too. Our stats speak for themselves:

Engagement
Performance

150

countries using GoJoe in 30 languages

90%

average engagement on downloads during GoJoe Challenges

5x

better app retention rates than the industry average

Personal Health & Performance

70%

see a significant increase in wellbeing in just two weeks

75%

of sedentary users exceed WHO weekly exercise guidelines

+40%

reduction in users feeling stressed or overwhelmed at work

Business
Performance

74%

of users reported a better work-life balance

67%

feel better equipped to health and remain productive

+67%

feel more positive about their employer

Hear from our community of Joes

GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot:

andy lee
NatWest

Movement and the mind: Andy’s story

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Telegraph Media Group

How to boost culture in the workplace: Richard’s story

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Centrica

Exercise and the impact on social and mental health: Kristin’s story

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Pure Physiotherapy

Managing health and weight loss: Hannah’s story

Closing the Dataloop

Predict -> Activate -> Measure -> Reduce Health Costs

Coming in 2026

In collaboration with

Frequently Asked Questions

GoJoe is not a regulated insurance intermediary and does not sell or advise on insurance products. Health insurance products featured on this page are provided and underwritten by Bupa. All insurance-related queries or purchases are handled directly by Bupa or authorised Bupa intermediaries.