A connected future for modern workplace health

Combining preventative and reactive support to build
healthier, more productive teams.

Any Country

Any Language

Any Device

We help modern businesses solve more problems, together.

Health Equity / Whole Workforce

Get and keep people fit and healthy.

Improve health and wellbeing – and doing it quickly.

Scalable for every employee.

Culture & Engagement

Bringing hybrid and remote teams together

Connecting colleagues across levels

Supporting retention and attraction challenge

Preventative Health

Boost productivity

Save on health costs

Support physical, mental and social health

Data
and ROI

Fragmented data (insurer, absence, engagement) leads to ‘blind investments’ and lack of ‘cause and effect’ ROI.

Quick Quote Calculator

Simple License Fee Calculator

Is there a broker involved?

Yes

How many lives:

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Per Employee Per Month (PEPM): £0.92

Per Employee Per Year (PEPY): £11.00

Total License Fees: £2,750.00

Price excludes VAT

Bupa Account Manager Name*

Bupa Account Manager Email*

GoJoe Rewards is an optional add-on, providing clients with full control & transparency on costs and spend. Clients can configure both how Reward points are earned, and what they are spent on (up to configurable caps), from over 3,000 brands globally.

Further add-ons are available including additional support & custom integrations.

To discuss this quick quote in more detail, receive a more detailed proposal (within 24 hours) or ask any questions, please contact bupa@gojoe.com

Asset Library

One-stop shop for decks,
guides, and more.

GoJoe x Bupa introduction deck

Last Updated: 11.08.2025

Download

GoJoe Solutions One Pager

Use the power of movement to level up your biggest asset: Your people.

Last Updated: 11.08.2025

Download .PDF

Introducing GoJoe, the global performance health benefit for people and business

Use the power of movement to level up your biggest asset: Your people.

Last Updated: 11.08.2025

Play Video

GoJoe Platform User Journey

Take a walk through the GoJoe app, learn about all our features and how to use them to fuel a healthier lifestyle.

Last Updated: 11.08.2025

Play Video

GoJoe Client Reference Pack

Don't just take our word for it. Hear from our clients and community of users on what they love about GoJoe and the positive impact it's had on them.

Last Updated: 11.08.2025

View Presentation

Information security deck

Learn about our commitment and delivery of data and information security.

Last Updated: 11.08.2025

Download .PDF

GoJoe User Stories

Andy | NatWest

Movement and the mind: Andy’s story

Telegraph Media Group

How to boost culture in the workplace: Richard’s story

Centrica

Exercise and the impact on social and mental health: Kristin’s story

Pure Physiotherapy

Managing health and weight loss: Hannah’s story

GoJoe Case Studies

NatWest Group

Award-winning campaign to ignite Olympic fever across the bank

Check Case Study

Coutts Bank

Investing in movement – How Coutts turned rewards into a health and performance win

Check Case Study

Hilti

Boosting social connection and long-term health habits

Check Case Study

Frequently Asked Questions

Who is GoJoe available to? What size organisation? Is there a minimum size?
GoJoe is available to all sizes of business, from SME to global enterprise. There is no minimum or maximum size, and no geographical restriction.
Is GoJoe available to new BUPA clients and existing BUPA clients?
Both. BUPA has secured market-leading, bulk licence pepy rates for GoJoe licences, across whole of workforce - whether new business (as a differentiator) or existing clients (value-add/ retention).
What’s the difference between GoJoe and YuLife?
There are a number of differences in the propositions, pricing, scope and model:

USPs of GoJoe
‍
· Pricing: Cost / whole of workforce:
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- GoJoe is a low cost product for whole of workforce, achieved via significant value and features being embedded by default (challenges, journeys, social, clubs, wearables, benefits locker, gamification – see ‘social features’ section below), but with an optional GoJoe Rewards functionality being made available on top. This reduces up-front cost significantly, with any rewards funding being strategically optional/ configurable by employers subject to budget.

- Employers can heavily configure not only whether Rewards are available, but also the behaviours needed to ‘unlock’ rewards and also which rewards should be made available (with over 3k rewards globally). This also is beneficial to brokers and consultants interested in adding value to clients in terms of incentive/ reward design.

- GoJoe’s scalable platform covers everyone, everywhere, not just those not eligible for / covered by medical insurance – and represents the first gamified, health & rewards platform suitable for large and/or global corporates.

Inclusivity and geography:

- GoJoe is a platform built by ordinary Joes, for ordinary Joes to help motivate the the ‘masses’ (i.e. those at risk re health), rather than ‘invested athletes’ or those who rely solely on step-counting. It is positioned more as performance and health product (with a data focus). The inclusivity element – i.e. those who don’t want to, or can’t step - is significant from a sales and positioning perspective (as well as aligning heavily with Bupa’s Paralympic GB partnership).

- Global: GoJoe is unlimited in terms of geographies. The platform is currently live in 180 countries and in 36 languages with global user and client support and content. This is a significant value-add for global businesses, but also a strategic value-add from BUPA with regards the opportunity to further embed and drive value internationally, as well as enhance data reporting capabilities.

- Activity tracking: GoJoe has multiple ways of users being able to log and track their activity, allowing anyone to use the platform regardless of tech set up

         - Wearable agnostic: GoJoe integrates with all major wearables, across 60+           activity types (from running to HIIT to wheelchair) for seamless/ automated           tracking to points based on an algorithm
          - In app GPS: Users can log and track activities live in GoJoe using the GPS           tracker
          - Manual: Manual entry enables accessibility, but market-leading integrity           measures to prevent and address cheating.

- Activities-focused: GoJoe is not focused solely on everyday steps – it includes over 60 different activities on the platform. All activities are converted automatically into weighted points, allowing all users to take part by doing more the of things they enjoy.

- 5 pillars of Health and wellbeing: GoJoe focues primarily on physical health, but also addresses mental, social and financial health too.
‍

Social:

- GoJoe’s functionality is centred around enhancing social connection rather than individualised achievements - and using this to get users healthier and more active. This is very relevant where culture and dispersed workforces are key challenges for organisations, and/or there are existing challenges with health costs or absenteeism:
          - Teams: Challenges have centred around teams and team engagement,           with a solo element attached to it
          - Social accounts, friends and followers: Users create accounts and follow           their friends and colleagues. Activity is shared via live feeds and users can           interact with and encourage the people the follow
          - Clubs: Users/organisations can create and join their own activity clubs           such as Run Clubs, Cycling Clubs etc. to bring like-minded colleagues           together and encourage employees back to the office (which is very           relevant in certain industries)
          - Journeys: Gamified guided health programmes that users can join and           start together
          - Chat: Chat groups are automatically triggered for all challenges, teams,           organisations, and Clubs
‍

Locker/ Benefits navigation:
‍
As a global, configurable tool, GoJoe’s locker functionality gives clients the ability to link to configurable benefits in any territory. For UK employees, of course this will include Bupa products and services, however, these may include other benefits relevant to other territories (whether Bupa or otherwise).

Integrated Partnership:
‍
By partnering with Clinics and UKI, GoJoe connects and amplifies Bupa's existing product suite, enabling opportunities to cross-sell/ upsell of those services within corporates and giving clients a reason to stay with, or convert to, Bupa services.

Data:

The GoJoe system, when combined with the BUPA partnership, allows a 360 degree data on health for the client, allowing them to see a full picture of their team’s health and wellbeing. This ‘Dataloop’ project, being built by Bupa, GoJoe and Stanford University (among other high profile large corporates), leverages rich wearable data (not just steps) to give Bupa a significant advantage with regards combining various data sources for reporting (and eventually pricing) purposes.
Focus areas
The problems and themes GoJoe looks to address include:

         - Health equity: A benefit for everyone, regardless of insurance          eligibility, location, level etc.
‍
        - Culture and engagement: Bringing hybrid/remote teams           together, connecting colleagues across levels, supporting           colleague retention
‍
          - A simplified and inclusive employee experience: Getting the           masses engaged and accessing their benefits stack
‍
          - Connected data: Addressing poor / unsighted ROI and           supporting wellbeing strategies with live data
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          - Preventative health in the workplace: Boosting health, reducing           costs, and supporting physical, mental, social, financial wellbeing           improves productivity
Working together
Whilst GoJoe caters to any business size, we believe Bupa perceives GoJoe to be more relevant for mid to large-sized corporates, i.e. >250 employees, and/or businesses with employees outside of the UK.
What are the content topics?
GoJoe’s content is structured around our five pillars: Move, Fuel, Rest, Feel, and Grow, and is localised by territory for local relevance.

          - Move: includes hundreds of world-class Les Mills workouts and           classes (worth >£10 pepm alone)

          - Rest: spans everything from low-impact recovery sessions to           the House of Wellbeing’s full suite of guided meditations,           breathwork, and sleep audios
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          - Fuel and Feel: enriched through GoJoe’s global partnership with           Caravan Wellness and their expert-led resources across health,           nutrition, social connection, workplace performance, and holistic           wellness
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          - Grow: supports personal and professional development with           content on financial wellbeing, education, and more.
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          - Alongside these, GoJoe’s Journeys feature provide structured,           expert-led programmes designed to build sustainable habits. A           selection of content is also available in multiple languages,           helping to engage and support diverse global workforces.
‍
          - GoJoe can (optional, modular for clients) integrate up to           10,000+ on demand videos/audios into the platform from 500+           top certified global teachers and experts, across all pillars. The           content is available in 15+ languages (including 40+ subtitle and           dubbing options).
‍
          - Live sessions from experts are also available on demand.
What’s the impact on Bupa’s own wellbeing services on Blua
GoJoe is an amplifier of/ complementary to Blua - GoJoe’s ‘Locker’ feature is highly customisable and can link out to BUPA’s offerings and product suite, as well as other benefits (globally, customisable by territory).
There are also various other ways Bupa content and value can be driven from within the GoJoe platform, giving Bupa an extension of its reach, relevance and value day-to-day, within corporate clients.
This product integration is deepening and further information will be provided in due course.
Do Bupa employees have access?
Not yet, but it is something we are discussing.
How do you purchase? (user journey)
GoJoe offer a frictionless, automated sales journey for SMEs.

However, for corporate clients (>250), we recommend signposting to GoJoe for a conversation/ demo with our account team.
The GoJoe team can be contacted at bupa@gojoe.com, or, a call can be booked in with the team by pressing HERE
Is there any integration between Bupa and GoJoe?
Yes – GoJoe links to BUPA’s product offerings from within its ‘Locker’ functionality.

We are working with BUPA on deepening these integrations such that users can access BUPA data from within the GoJoe product for a simplified employee experience, to increase the value and engagement with BUPA’s offerings.
Is it customisable?
GoJoe is highly customisable in every respect, from in-app branding to marketing assets, content, push notifications, environments, benefits (locker), eligibility, rewards and clubs (globally).
What’s the price?
GoJoe offers a very low PEPY cost, which is based on a realistic assumption of engagement, cross-population rather than assuming everyone will engage. By virtue of BUPA’s partnership, BUPA clients (new or existing) can benefit from market-leading rates for GoJoe which are not available through any other partner.

Whilst GoJoe’s ‘intrinsic’ engagement is very high in the absence of rewards, clients do have the ability to invest in optional rewards and strategically deploy and configure these by territory to optimise engagement and in respect of certain activations.

Specific pricing can be discussed with either Chris O’Reilly (chris.oreilly@bupa.com), or by speaking to the GoJoe team at bupa@gojoe.com.
Does the partnership unlock any richer data insights, which can be used by
account managers to strengthen relationships?
Yes, this is one of the key benefits of the GoJoe partnership, especially given the increased focus and demand for richer data by corporate clients. GoJoe receives rich data from wearables, surveys, engagement and other HRIS tools, which will be able to be used by account managers to give deeper and more valuable insights than other medical insurers.
Can I learn more about/ receive a demo of the platform?
Yes, the GoJoe team are available and willing to meet account managers and the wider team to discuss opportunities, which can be arranged either by emailing bupa@gojoe.com or by booking direct HERE. We will also be arranging sessions for the GoJoe team to present.

In the meantime, here are some internal videos showcasing the product:
- Promo video here
- User guide video (international) here

A connected future for modern workplace health

We help modern businesses solve more problems, together.

Health Equity / Whole Workforce

Culture & Engagement

Preventative Health

Dataand ROI

Quick Quote Calculator

One-stop shop for decks,guides, and more.

GoJoe x Bupa introduction deck

GoJoe Solutions One Pager

Introducing GoJoe, the global performance health benefit for people and business

GoJoe Platform User Journey

GoJoe Client Reference Pack

Information security deck

GoJoe User Stories

Movement and the mind: Andy’s story

How to boost culture in the workplace: Richard’s story

Exercise and the impact on social and mental health: Kristin’s story

Managing health and weight loss: Hannah’s story

GoJoe Case Studies

NatWest Group

Coutts Bank

Hilti

Frequently Asked Questions

What is GoJoe, in 3 seconds

Find out why 96% ofour clients keep coming back

Data
and ROI

One-stop shop for decks,
guides, and more.

Find out why 96% of
our clients keep coming back