Employee Wellness Platform

Level up your biggest asset: Your people

All-in-one employee wellbeing platform built around movement, connection, rewards, and AI insights.

Designed to improve engagement, reduce costs, and drive productivity

Book Your GoJoe Demo

See the platform for yourself

Built by ordinary Joes. Used by

The GoJoe Solution

The health platform designed to get and keep your people fitter and healthier all year-round.

GoJoe is built around the belief that when individuals perform better, businesses perform better.

Our award-winning platform drives improved personal and business performance through gamified experiences, social connection, and AI powered data.  

We take on the tough to tackle problems of engagement, motivation, and data driven impact head on – and all within one consumer-grade platform.

And our platform supports year-round health by helping your people compete, train, connect and earn.  

Compete

Team Challenges

The market leader.

Ignite engagement across your whole population with GoJoe’s fully inclusive, customisable challenges.

Compete with and against colleagues across 65 activity types through weighted points, challenge for places on the team and solo leaderboards, and follow progress via interactive tracker maps.

Train

Gym Discounts

Access discounts across the best national coverage of 4,000 sites including the top 20 chains.

Memberships start from just £10 with discounts up to 25% off.

Stream classes

From 350 ready to stream Les Mills classes to meditation audios from House of Wellbeing, GoJoe’s got you covered whether you’re looking to up the heart rate or unwinding for the day.

Daily Tracker

Log activity, earn points to rise through the Joe-levels, and build daily streaks.

Log exercise across 65+ activity types by syncing wearables, using our in-built GPS tracker or just adding manually.

Connect

Activity Clubs

Join a club with like-minded users or create your own to bring remote and hybrid colleagues together around a shared passion

Keep it social

Follow friends and colleagues, track their activity and motivate each other to keep up those healthy habits

Benefits Navigator

Connect and access your wider benefits and health assessments. Create and deliver custom in-app surveys.

Earn

Double Value Incentives

2x the value of your budget with our fully customisable optional rewards programme. Set your budget, choose your reward brands, and boost health habits with ‘move to earn’ vouchers and spot rewards.

Why GoJoe

The performance health benefit designed to boost engagement and productivity.

Inclusivity

Built by ordinary joes for ordinary joes. Fully inclusive on activity choice, tech set-up, location, language, ability, and wellbeing goal 

Global
coverage

Unlimited geographical coverage. GoJoe is available in 35 languages and currently live in 150+ countries 

Social-first experience

From team challenges & run clubs to followers & profiles, GoJoe is centred on enhancing social connection over solo achievements.

Market-leading challenges

Award-winning, customisable, and fully inclusive. Includes in-built anti-cheating tech as well as delivered via a self-managed portal.

AI-powered Data & Insights

A live view of health and engagement stats coupled with predictive analytics on ROI and health savings. 

GoJoe Incentives
Double value. Maximum impact.

The hassle-free way to reward your team's healthy habits.

Tier 1

£2 of value pp/pm

You pay £1 pp/pm

2x budget ROI

Tier 2

£10 of value pp/pm

You pay £4pp/pm

2.5x budget ROI

Tier 3

£20 of value pp/pm

You pay £8 pp/pm

2.5x budget ROI

Recognition Pot

A flexible GoJoe Incentive pot for spot recognition. Funded and allocated whenever suits you.

Key features:

Incentives earned through activity, participation, or recognition
Customisable access to over 3,000 brands in 150 countries
Gamified real-time points and progress tracking in-app
Pre-funded, automated and budget-controlled, giving 2x+ the value
Points are flexibly spent on brand your people choose
Performance Hub dashboard with real-time reporting
Unused budget rolls over into future terms. Zero waste

Over 3000 brands in more than 150 countries.

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How It Works

A simple, end-to-end setup that combines preventative wellbeing with trusted healthcare; so your team stays motivated, supported, and covered from day one.

Adopt: GoJoe Reward for year-round motivation and gamified health

Select: Your optional incentives package

Engage Your team with healthy habit incentives

Why Employers Love It

A simple, end-to-end setup that combines preventative wellbeing with trusted healthcare; so your team stays motivated, supported, and covered from day one.

Simple

  • Unbeatable value model
  • No surprises or overspend
  • Optional and modular

Fair

  • 100%+ of the budget goes to employees
  • Unused spend is rolled over
  • Variety in how spend is rolled out

Effective

  • Proven to boost activity by up to 45% and productivity 18%  
  • Linked to better physical, mental, and social health
  • Global access to popular brands

Why Employees Love It?

More motivation and more money to spend on brands they love!

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What our clients say about GoJoe

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."
"The thing I love about GoJoe is that it’s so inclusive.  It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone"
(Alison Rose, former CEO, NatWest)
Natwest logo
"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."
The logo of the company BDO
"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps.  The app is easy to use and it's great to be able to add loads of teams with different players as captains."
Everton FC Logo
"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."
Paypal Logo
"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."
"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps.  The app is easy to use and it's great to be able to add loads of teams with different players as captains."
Everton FC Logo
"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."
The logo of the company BDO
"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."
Paypal Logo

Our Impact

GoJoe creates healthier, more engaged teams to boost performance for everyone.
Plus we make fun along the way too. Our stats speak for themselves:

Engagement
Performance

150

countries using GoJoe in 30 languages

90%

average engagement on downloads during GoJoe Challenges

5x

better app retention rates than the industry average

Personal Health & Performance

70%

see a significant increase in wellbeing in just two weeks

75%

of sedentary users exceed WHO weekly exercise guidelines

+40%

reduction in users feeling stressed or overwhelmed at work

Business
Performance

74%

of users reported a better work-life balance

67%

feel better equipped to boost health and remain productive

+67%

feel more positive about their employer

Hear from our community of Joes

GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot

andy lee
NatWest

Movement and the mind: Andy’s story

Screenshot 2025-06-09 at 23.04.14
Telegraph Media Group

How to boost culture in the workplace: Richard’s story

Screenshot 2025-06-09 at 23.04.57
Centrica

Exercise and the impact on social and mental health: Kristin’s story

Screenshot 2025-06-09 at 23.05.35
Pure Physiotherapy

Managing health and weight loss: Hannah’s story

Pick your plan,
customise your experience

Challenge
One-off

Fully-inclusive team challenge designed to boost engagement, health and social connection.

£

-

/user/challenge

£

-

/challenge

Get Started

Key features:

  • 1x team activity challenge
  • 60+ activity types
  • Team & solo leaderboards
  • Live route maps
  • Wearables and GPS tracker
  • Live data and insights

Challenge
Annual

Unlimited team challenges; all year round.

£

-

/user/month

£

-

/year

Get Started

Key features:

  • All Challenge One-off
  • Unlimited challenges
  • Create and self-manage
  • Marketing asset generation
  • In-app user surveys
  • 35+ languages

Reward
Annual

Incentivise and empower your team year-round with full access to the GoJoe platform.  

£

-

/user/month

£

-

/year

Get Started

Key features:

  • All Challenge Annual
  • Rewards marketplace
  • Benefits navigator
  • Expert health programmes
  • Les Mills subscription
  • Predictive insights

GoJoe
Protect

Get 50 GoJoe Reward licenses for FREE

Get £3,000+ worth of free GoJoe, for SMEs

Explore Offer

Key features:

  • Free GoJoe Reward
    (up to 50 licenses)
  • Worth over £3,000
  • Gamification engine
  • Discounted partner products
  • Integrated user experience
  • Enhanced data & insights
3 addons added
Virtual Ceremonies

Optional Enhancements

GoJoe Incentives: Double the value. Maximise the impact.

The hassle-free way to reward your team's healthy habits.
Automated, fully customisable, and rolled over if unused.

Tier 1

£2 of value pp/pm

You pay £1 pp/pm

2x budget ROI

Tier 2

£10 of value pp/pm

You pay £4 pp/pm

2.5x budget ROI

Tier 3

£20 of value pp/pm

You pay £8 pp/pm

2.5x budget ROI

Recognition Pot

A flexible GoJoe Incentive pot for spot recognition. Funded and allocated whenever suits you.

Key features:

Incentives earned through activity, participation, or recognition
Pre-funded, automated and budget-controlled, giving 2x+ the value
Points are flexibly spent on the brands your people choose
Unused budget rolls over into future terms. Zero waste

Over 3000 brands in more than 150 countries.

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Additional Support

All challenges come with access to our self-serve platform, 24/7 user support, and Customer Success team

Challenge
Assistant

Supports your team across all areas of challenge delivery.

Challenge
Manager

Full delivery management including configuration & comms.

Head
Coach

Year-round strategic planning, branded campaigns & engagement.

Bonus Features

Expert Live Session

Across our Move, Feel, Fuel, Rest, Grow health pillars.

HRIS

Connect your HR information system.

Single Sign-On

Integrate your SSO
with GoJoe.

Bespoke Virtual Mission Map

Customise your route to anywhere around the world.

Virtual Ceremony

Kick-off event to energise your team.

Friends & Family

Boost participation with +1 access.

Athlete & Celebrity Hosts

Boost engagement or just add to the fun & excitement.

In-person Event

Drive engagement with an on-site active session.

Gym discounts

Unlock discounts and memberships nationwide.
UK only.

Health Assessments

Bolt on health assessments through trusted health partners. UK and US only.

Need help choosing?

Speak to a GoJoe Expert for solution guidance and answers to all your pricing questions.

Book A Call

Compare GoJoe

Compare features and support across all GoJoe plans

Feature
Challenge One-off
Challenge Annual
Reward Annual
GoJoe Protect
In-app Features
Team challenges
Leaderboards
60+ activity types
Wearable sync
GPS tracker
Live map templates
35 languages
Custom branding
Les Mills
Health programmes
Meditation audios
Activity clubs
Rewards marketplace
Benefits navigator
Performance Hub
Self-managed challenges
Live insights & data
Create surveys
Create marketing materials
Predictive AI insights
Customise rewards
Support
24/7 user support
Customer success support
Onboarding & training call
Post-challenge review
Quarterly updates
Annual programme planning
Regular success calls
Feature configuration & rollout support
Enhanced reporting
Multi-year discounts

“Joined GoJoe's team challenge and I've never felt more inspired to move!”

“Feeling optimistic that I will carry my new habits forward and keep consistent with exercise.”

“Getting outside a lot more these last few weeks, feeling much clearer headed now."

"May need some new trainers now!"

“Loved the different topics covered in this challenge.”

“Making time to exercise more this challenge has helped me be more productive."

"Taking on the GoJoe challenge with coworkers; best bonding experience ever!"

"GoJoe has turned the great outdoors into my favorite gym — nothing beats moving under the open sky!"