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GoJoe's user feedback spans employees from NatWest, Centrica, Capita, Coutts, Volvo, PwC, Hilti, and dozens of other clients in the UK, US and globally. The consistent themes: getting inactive people moving for the first time in years, building lasting habits, and creating genuine connection between colleagues who compete together. These are unedited user responses to GoJoe surveys, categorised by theme.
The most significant impact GoJoe has on many users isn't improving fitness for people who are already fit. It's getting previously inactive people moving — often for the first time in years.
“It was an inspiration for me to start my exercise regime last year and continued after initial GoJoe challenge for my employer. I participated in a 10K charity run on 5th May this year and raised over £772 for Cancer Research charity.” — Joe, NatWest Group
“It has inspired me to go on walks during work and after instead of just sitting at home or work all day. It has had a good impact on my wellbeing — I have been eating much healthier and working out regularly and even joined a gym membership as I've enjoyed working out this much.” — Skye, Volvo
“I hadn't played football for 10 years before this challenge.” — Christopher, Climate Investment/OGCI
“I am not a fit person so this has encouraged me to think of my fitness level. I have made a few different choices in the past couple of weeks which has helped me to get fitter.” — Rahmina, GoJoe user
1 in 3 inactive GoJoe users converts challenge activity into a long-term habit. Here's what that looks like in practice.
“Keeps me accountable — I like seeing the stages. I have gone through a lifestyle change since starting to use — going the gym 5 times a week, walking at least 10K steps a day — and I don't want to go back to that unhealthy person.” — Claire, NatWest
“The work team challenge is great. Knowing that my contribution to the team is needed has made me much less likely to skip a workout. I've also started to use the content library for stretching routines. I'm going to explore the yoga and Pilates further.” — Julia, NatWest
“We started the competition last year with NatWest. It was good timing as it was a time in my life when I started to exercise more and look after my health — it really helped to spur me on and kick start my journey, and I've managed to keep it up.” — Jack, NatWest
GoJoe's social layer is what HR leaders consistently identify as its most visible cultural impact.
“It has been really positive — a great way to collaborate with my team and encourage each other to move. It has also strengthened relationships with other teams in my wider business area.” — Aisha, NatWest Bank
“At work, GoJoe has fostered a stronger sense of community among my colleagues. We're not just working together — we're also encouraging each other to achieve our fitness goals. This has greatly enhanced our workplace culture, making it more supportive and collaborative.” — Carolina, Capita
“Yesterday marked the end of our 6-week GoJoe challenge where 1,780 colleagues created 291 teams and got 'moving' together. We cycled, rowed, ran, walked, swam, boxed, surfed, did weights, gymnastics, pilates, yoga, HIIT workouts — whatever took our fancy. Thanks to GoJoe, I closed my daily move ring 18 times in June, up from an average of 5 times per month.” — Alyson, Centrica
“In a time of financial difficulties and stressful life, sometimes I just want to lie down and cry. This challenge not only helped me stay active in difficult times but also by doing it increased my wellbeing — on top of that, the vouchers that we can win help me afford basic needs.” — NatWest employee
“It's encouraged me to get out at lunch, engage in a social and friendly competition with co-workers (great for me as part of a new team) and overall just boosted my desire to go out and get fitter.” — Daniel, PwC
“It's given me a purpose to go out walking after recently losing my dog.” — Audrey, GoJoe user
“In today's fast-paced work environment, it's easy to let fitness goals fall by the wayside, but the challenge provided a structured framework that encouraged us to make our health a priority. The competitive aspect added an extra layer of motivation — knowing I was part of a team striving towards a common goal pushed me to stay consistent and committed.” — Telegraph employee
“With competition driving us, the company became a lot more active and was a lot of fun.” — John, Climate Investment/OGCI
“I am much more active, have lost 7lbs, have more energy, and have accountability for my team's overall score — which gives me motivation to keep going.” — Rachael, Capita
“The thing I love about GoJoe is that it's so inclusive. It doesn't matter how active or fit you are, or how old you are — there's something for everyone.” — NatWest employee
“I love the accessibility aspect too.” — Jenny, Centrica
“Thanks to the GoJoe challenge, I've started pushing my limits and walking more consistently. The chance to win prizes really keeps me motivated, and each workout leaves me feeling better, both mentally and physically. It's become a part of my daily routine now.” — NatWest employee
"The GoJoe Rewards were simple and easy to redeem, with a wide variety of voucher options available.", Adam, Epassi Group
“Our partnership with GoJoe has truly transformed the way we approach wellbeing and engagement at Omni RMS. Over the past two years, the platform has not only increased employee engagement but created a culture of motivation and fun across the business.” — Omni RMS
The most common themes in GoJoe's 242-user quote database are: increased activity and improved fitness (53 quotes), connection with colleagues and community (40 quotes), competition as a motivator (26 quotes), and motivation to exercise (23 quotes).
Yes. Multiple users describe starting GoJoe having not exercised for years. GoJoe logs 50+ sports and activities, and the team challenge format creates social motivation that doesn't require pre-existing fitness.
Users from NatWest, Volvo, and PwC describe reduced stress, improved mood, and a greater sense of purpose alongside physical activity improvements. Physical activity and mental health improvements are reported together in the majority of longer-form responses.
Connection with colleagues is the second most common theme in GoJoe's quote database. Users describe team challenges creating relationships across departments and office locations that work tasks alone don't produce.
GoJoe clients represented in the user quote database include NatWest Group, Centrica, Capita, Coutts Bank, Volvo, PwC, Hilti, Republic of Media, Climate Investment/OGCI, Queensway, Brabners, Almac, BDO, Telegraph, and Omni RMS, among others.
