Incentives people use. One platform to run them.The wellness incentive program for global enterprise
Run benefit-linked incentives and rewards in one place. Set the healthy actions you want to reward, fund a budget you control, and let every employee choose from 100,000+ brands and rewards in 180+ countries.
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Demo data. Actions, amounts and rewards are set per program.
What is a wellness incentive program?
A wellness incentive program rewards employees for healthy actions. On GoJoe, the AI-powered health intelligence platform for global enterprise, it runs benefit-linked incentives, credits, and rewards and recognition in one place, in every country, on the same corporate wellness platform as your challenges, benefits navigation and workforce insight.
Two incentive models. One platform.
Most employers already fund incentives, through premium discounts, HSA or HRA contributions or wellness credits, and most of it goes to people who were healthy anyway. GoJoe ties every dollar to healthy actions and gets the whole workforce earning.
Benefit-linked incentives
Connect incentives to the benefits you already fund, and reward the actions that matter for your plan.
- Premium discounts and differentials
- HSA and HRA contributions
- Verified credits for activity, screenings and benefit actions
Rewards and recognition
Points for healthy habits and recognition for great work, spent with brands people choose.
- Points for activity, challenges, journeys and health assessments
- 100,000+ brands and rewards, redeemed in local currency in 180+ countries
- Spot rewards and recognition from a flexible pot
- Celebrated in the app, in each person's language
A few of the brands people redeem with
Challenges bring people in. Incentives keep them going.
Incentives on their own don't change habits. On GoJoe they sit on top of challenges and community, so the whole workforce takes part, not just the already-active few.
Gamified challenges
A bit of competition, for every fitness level.
Social connection
With and against people you actually know.
Incentives
Tied to the healthy actions that matter to you.
Healthier habits
A more active workforce, in every country.
Every dollar goes further.
Set the budget once and see exactly where it goes. No surprises, no overspend and no unused budget written off.
- Pre-funded, automated and budget-controlled
- Unused budget rolls over into future terms
- Live spend and redemption reporting in the Performance Hub
- Incentives, credits and the whole platform on one contract
Three steps to launch.
Choose what to reward
Pick the healthy actions, screenings, benefit actions and moments of recognition that matter to your organization.
Set your budget and rules
Fund the budget you want, by country, location or group, and set limits that fit your program.
People earn and choose
Employees earn as they take part, then receive credits or spend points with 100,000+ brands and rewards, in their own language.
GoJoe won 100% of the US-led broker and consultant tenders it entered in 2026.
GoJoe replaced three incumbent vendors with one platform at a Fortune 500 pharmaceutical company.
What happens when everyone takes part.
GoJoe achieves 80-90% average engagement in organizational challenges.
GoJoe Rewards increased sign-ups to GoJoe by 43%.
75% of previously inactive GoJoe users exceed WHO weekly physical activity guidelines during a challenge.
67% of GoJoe Rewards users at Coutts Bank reported better health while staying productive at work.
Part of everything GoJoe does.
Incentives sit alongside challenges, benefits navigation and live workforce insight, so you run one program instead of several.
Challenges
Inclusive team challenges that bring the whole workforce in.
Explore challenges →Benefits hub and Nightingale
Every benefit in one place, with Nightingale, GoJoe's benefit navigation AI.
See the benefits hub →Workforce insight
A live and predictive view of participation, incentives and workforce health in every market.
See the insight →GoJoe is the AI-powered health intelligence platform that helps global enterprises know their people better, get more from the benefits they already fund, and build a healthier workforce in every country they operate in. It is a corporate wellness platform that combines benefits navigation, wellness incentive and credit management, health risk assessments, rewards and team challenges in one system, used in 180+ countries.
Health intelligence is the use of live and predictive data about a workforce's health, behavior and benefits to help people get healthier, get more from the benefits they already have, and show employers what's working.
A wellness incentive program rewards employees for healthy actions, such as staying active, joining a challenge or completing a health risk assessment. Incentives can be benefit-linked, such as premium discounts or HSA and HRA contributions, or rewards people spend with brands they choose. GoJoe runs both on the same platform as challenges, benefits navigation and workforce insight.
Common examples include points for daily activity, rewards for joining team challenges, credits for completing a health risk assessment or biometric screening, premium discounts or HSA and HRA contributions linked to healthy actions in the US, and recognition for milestones and great work.
Yes. You set the activities, screenings and benefit actions that earn credit, such as premium differentials or HSA and HRA contributions. GoJoe tracks and verifies completion. GoJoe is HIPAA-aligned, with a 2026 HIPAA attestation, and signs Business Associate Agreements (BAAs) with US health plans.
People choose from 100,000+ brands and rewards, redeemed in local currency in 180+ countries, so every employee gets rewards that are local to them and that they actually want.
There is no single right number. Budgets usually reflect your goals, your population and the markets you operate in. With GoJoe you set the budget per person by country or group, pre-fund it, and unused budget rolls over, so you can start with a set amount and scale what works.
It depends on the country and the type of incentive. In the US, cash and cash-equivalent rewards such as gift cards are generally treated as taxable income, while benefit-linked incentives such as premium discounts can be treated differently. Rules vary in other markets. GoJoe keeps a record of rewards issued by person and country so your payroll and tax teams can apply local rules. Confirm the treatment with your tax advisor.
You set the budget and the rules. Budgets are pre-funded and controlled, so there are no surprises or overspend, and unused budget rolls over into future terms. Spend and redemptions are reported live in the Performance Hub.
Often, yes. GoJoe runs incentives and credits alongside insight, benefits navigation and challenges on one contract. GoJoe replaced three incumbent vendors with one platform at a Fortune 500 pharmaceutical company.
See GoJoe on your workforce.
A 30-minute walkthrough, set against your countries, your benefits and your people.