Moving together: How Epassi used GoJoe to unite two teams and drive lasting behaviour change

The Challenge

When Epassi UK acquired Zest, they faced a challenge familiar to any business going through a merger: how do you build a unified culture when people are still finding their footing? With teams coming from different organisations and different ways of working, Epassi needed more than a one-off team-building exercise.

They needed a high engagement health benefit, one that would drive an initial spike of excitement, a shared reason to connect, and also deliver long-term value for all.

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The Solution

GoJoe's workforce preventative health platform was rolled out across Epassi's workforce, kicking off with a team-based activity challenge and then followed and anchored by its move-to-earn rewards model. Rather than a standalone initiative, GoJoe operates as an always-on benefit: employees earn real spending power across 9,000+ brands in 180 countries by tracking activity across 60+ supported activities. For every £1 of monthly employer spend, employees receive £2 of value.

To launch the platform and create an immediate shared moment for the newly combined teams, Epassi kicked off with a 23-day October team challenge, "When Two Become One", built around movement, friendly competition, and shared goals. The challenge served as the activation engine. The year-round rewards model is what sustains it.

The Objectives

• Strengthen connection and shared culture across two newly combined teams
• Drive sustained engagement in health and wellbeing beyond an initial campaign
• Introduce a rewards-led approach to behaviour change across the whole workforce
• Demonstrate measurable impact on wellbeing, stress, and day-to-day productivity

The Results

Every metric measured moved in the right direction. Here’s what the data showed.

Engagement

• 60% of employees onboarded onto the platform
• 98% challenge engagement rate
• 40% still active 6 months after the challenge ended

Challenge Activity & Healthy Habits

• 2,081 activities logged across the team (37 per person)
• 1,021 hours of exercise completed (19 per person)
• 56% maintained a 5+ day activity streak
• 33% sustained a 10+ day streak

Health & Wellbeing

• 62% reported improved physical health
• 54% reported improved mental health
• 62% reported improved social wellbeing

Connection & Culture

• 73% felt more connected to colleagues
• 46% said their perception of Epassi improved as a result

In a post-acquisition environment, this level of connection is both critical and genuinely difficult to achieve. GoJoe delivered it through shared goals, team competition, and the daily habit of moving together.

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What Adam Plowman, Head of Professional Services at Epassi, said

"Even though I was already very active, GoJoe added a new level of motivation through friendly competition and team banter. It created a constant 'just one more point' mindset — genuinely changing day-to-day choices, like walking instead of driving or adding a short session at the end of a gym visit. The leaderboard brought people together around a shared goal. Beyond fitness, GoJoe helped restore a healthier work-life balance, encouraged time outdoors, and sparked conversations across the office — all while making being active more fun and social."

Looking Ahead

With GoJoe embedded as a year-round benefit, Epassi is positioned to maintain the momentum the October challenge created. An already-activated workforce, an established rewards habit, and a platform built to sustain long-term engagement gives them the foundation to run future challenges with consistently high participation — and to keep building the culture of health and connection that a unified team needs.

When health is rewarded, sustained, and social — it becomes culture.

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