Customer Story

How Heineken logged 625 days of exercise with GoJoe, driving down mental health costs whilst boosting activity levels

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John Doe

Throughout the PwC Movement Challenge, GoJoe’s dedicated customer support team curated and delivered x 5 custom emails (including joining instructions, countdown communications, weekly updates and a wrap-up match report).We also arranged custom notifications and in-app pop ups to further drive the engagement of the challenge itself and participation in the live Headspace event. All communications were on-brand and delivered in the signature GoJoe manner -  fun, insightful and inclusive.

Whatever subtitle you want

It’s easy to keep those who are topping the leader boards engaged, but how do you engage others with slightly less motivation or fewer points? To take the pressure off the leader boards, and to enhance the community building aspect of the challenge, we also engaged the PwC audience via weekly themes, often completely unrelated to fitness! For the PwC Movement Challenge, we introduced x 2 weekly themes: animals and sun seekers, encouraging participants to share their best photos (surrounding the theme) in-app to be in with a chance of featuring in one of GoJoe’s fun weekly updates.

Personalised Content

PwC had the opportunity to push out bespoke content to their whole audience via the GoJoe app, using our innovative web-based admin dashboard. During their challenge, PwC ran a Headspace session, and promoted details to their audience via GoJoe.

This resulted in one of the highest engagement rates PwC had seen across all live programmes!


4 Countries
  • +140
  • +40
    Activity Types
  • +15k
  • +92%

Key Results

89% engagement

100% increase in activity levels

90% positive messages

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