Use Cases

Team based movement challenges

There’s nothing like a bit of friendly competition to get people moving and connecting more. With over 40 + exercise and activity types, and our unique weighted points system to ensure a level playing field, everyone can take part in our fun, social and inclusive challenges.

Chat and celebrate effort, participation at all levels and team wins
A healthy way to stay accountable
Like a step challenge, but 100 times better

Companies we helped with
Team based movement challenges:

Fundraising campaigns

This one warms our hearts 🥰 We help organisations breathe new life into their corporate fundraising campaigns. Our movement-based challenges are a fun and rewarding way to encourage activity.

Simplifies the often-complex organisation of company-wide fundraising
Fully customisable to ensure brand consistency and requirements
Easy for employees to get involved and play a part
Suitable for companies of all sizes

Companies we helped with
fundraising campaigns:

A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

It’s all about the journey

We can customise your corporate challenge according to any journey, route or map -start off on your adventure with a company-wide team-talk from an Olympian, professional athlete (or your CEO!) and unlock new videos and messages from fellow colleagues at each new location you reach

Perfect for global organisations looking to unify teams & company culture
Social and engaging video and messaging provides a unique, interactive experience for employees
Provides a sense of journey and accomplishment, which inspires exercise and activity

Companies we helped with
custom journeys:

A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

Client events
(business development)

GoJoe brings people together - and not just teams and colleagues, but clients as well. We run part staff, part client events ranging from virtual worldwide games to unique one-off events that resonate socially and culturally. Level up your corporate events;

Souped-up team building. Minimal admin, maximum fun.
Elevate your brand experience - invite clients, or competitors 😉 to compete
Create memorable events that your employees will talk about for years

Companies we helped with
client events:

A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

Brand activations

We bring the work-meets-fun vibe and help you build awareness for your company, reaching those who matter. By intersecting both the world of work and play, we encourage authentic connection to your audience wherever and whoever they are.

Our activity tracking & social feature capabilities can significantly assist you to deliver campaigns and messaging, effectively
Create a social buzz for your company
Do good, build anticipation, promote brand values, reach new customers, include athletes and creators - we can do it all

Brands we helped with
activations:

A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

Wellbeing and engagement platform

We give employees the tools and encouragement they need to take care of their wellbeing – with a curated content library across topics like sleep, exercise, nutrition, mental health and mindfulness to name a few- we’ve got it all covered.

A proactive (not reactive) wellbeing ethos
Include and appeal to everyone – we’re not one-size-fits-all, which gets us huge engagement from our audience
Incredible content from athletes and experts across all areas of wellbeing

Companies we helped with
our engagement solution:

Re-connecting your employees

Both to each other, and/or to the office. Encouraging employees back into the office is a big task, and we can help. With ‘phygital’ events, re-establishing bonds between colleagues and making the team a team again.

Phygital wellbeing events to entice employees in to the office
Unify teams, celebrate wins, create cohesion
Lots of social features - creating the new water cooler moment

Companies we helped with
re-connecting their employees:

A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

Comms tool

Our easy-to-use business manager becomes your centralised comms tool – enhance your existing wellbeing resources and events (and add in some of ours!) to really get your people feeling at their best.

Bolster engagement and awareness of your existing wellbeing initiatives with in-app notifications, pop-ups, and app features
Less overwhelming app-sprawl for employees (and you!) Saves time and increases ROI
The app employees actually want to use, both inside and outside of work

Companies we helped with
comms and amplifying other tools:

Manage your entire wellbeing strategy in one place with our Business Manager

No more scattered solutions that get poor engagement, spreadsheets to fiddle with and overwhelming app-sprawl for employees. Just one GoJoe platform, that everyone wants to use.

Curated content across all pillars of wellbeing, including on demand workouts, guided meditations and nutritional guidance (saves budget & time finding these elsewhere)
Reconnects your teams and rebuilds social connections (GoJoe is a virtual experience that can be accessed anytime, anywhere )
Amplify your existing resources and maximise impact (reach all areas of your business from one place)
All your wellbeing tools and resources in one place with our centralised hub (no scattered platforms/ log-in overwhelm/ poor engagement)

Don't just take our word for it

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."

"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps. The app is easy to use and it's great to be able to add loads of teams with different players as captains."

"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."

"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."

"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."

Frequently Asked Questions

Is GoJoe a step challenge app?
No.  Unlike step challenge apps and step counter apps - whether it’s Movespring, Yumuuv or Virgin Pulse - we’re not about everyday steps.  This is intentional as it means that those who can’t or don’t do steps can still take part, and being activity based makes it way more interesting…

Staff can choose how to get active – there’s 30+ activities to choose from walking (think a walk around the block on your lunchbreak measured in kms), to cycling, to yoga, to wheelchair activities, to pickleball and so on. The activities generate points, which are weighted to level the playing field.

The benefits of a planned activity include helping to clear the mind rather than focussing on tracking boring steps from the sofa to the fridge. In the context of workplace challenges, everyday steps are just not motivational, interesting or inclusive in our humble opinion.

We pride ourselves on reaching and motivating everyone in your organisation.  It’s a fact that over 60% of your organisation will not be interested in steps or manual conversions – whether they be cyclists, swimmers, dancers or whatever.  This therefore alienates and excludes over half of your organisation from the off.

Also, as above, not everyone can ‘step’ (including people with disabilities).  As an activity-based product, GoJoe is also music to the ears of the Strava community.

We enable people to log activities in three ways: via a wearable, via our in-app tracker or manually input (with controls around cheating).  This captures everyone.
Does GoJoe have mental health and other content?
Yes.  We don’t see why you should have to pay for 10 different apps, to provide 10 different things.

That’s why our app serves content to all premium users (including those engaging in a one-off challenge or our annual platform), including across Move, Fuel, Rest and Feel.

This includes mental health, meditation, financial, sleep and other content.  We partner with the world’s best and coolest providers to provide content that is engaging and useful, not boring or corporate, and means you can invest in just one app to meet your employees’ needs to give better cost control and ROI.
How is GoJoe different to other platforms?
Quite a few ways, actually.  As above, GoJoe is unique in that - unlike step challenge apps and step counter apps such as Movespring, Yumuuv or Virgin Pulse  - we are not interested in meaningless steps from the sofa to the fridge.  We are about getting people active, moving and away from their desks.  Everyday steps are not motivational, interesting or inclusive.

We also know that users don’t like doing manual conversions.  It hurts engagement.  Whilst the ability to manually log an activity is important (e.g. to enable swimmers to log swims without a waterproof wearable), the primary ways of logging to our app are through wearables or our in-app tracker.

Another huge USP for GoJoe is how we are an app for both consumers and employees, i.e. for work and play.  Unlike employee engagement platforms and step challenge apps, we don’t boot your employees out of our app after a challenge finishes.  Users can create join or explore challenges with friends, family, our global community of joes and athletes, or simply use it as an everyday wellbeing tool.

Finally, we also serve all year-round content from athletes, experts and PTs across all pillars of wellbeing (recorded workouts, meditation, financial wellbeing).  This content is hyper-engaging and relevant, and keeps people coming back to our app all year round.
What is the pricing model, and how much does it cost?
We provide two pricing options for clients: fixed fee and usage-based.

The fixed fee option gives you certainty on budgets and – much like other platforms like Yumuuv, Movespring  and Big Team Challenge– entails you buying a fixed number of licences.  Given that we know not all of your workforce will engage in a challenge, this is usually recommended to be 50% of the ‘audience size’ (i.e. the number of employees you will be inviting to the challenge).  We operate a price per head model, which varies depending on various factors such as organisation size, whether single-sign on is required, the extent to which GoJoe gets involved in managing or helping with the challenge and so on.

Our usage-based pricing option gives you flexibility and comfort on engagement.  If no-one engages, you don’t pay.  We’re able to offer this because of the genuinely huge engagement that our app generates, and it is unique to the industry. We back our product.   This model is a higher cost per head to reflect the time and resource we expend in setting up a challenge, i.e. with no guarantee clients will communicate the challenge internally.

All of our licences not only include access to a challenge, but also all of the other benefits of premium including our expert, PT and athlete content, meditation audios, wellbeing content and everything else.

Check out our pricing page for more info.
We get reasonable engagement with another platform. Why change?
We built GoJoe from the bottom up, with constant feedback loops from end users as opposed to building something for the workplace wellbeing world.  The personalisation, humour and innovation of our product means that people of all ages and demographics want to use it, day in day out.

It’s not good enough in this day and age to serve step challenges, which are only of interest to a small cohort of an organisation and which give a poor user experience.  Our data – built up over 3 years with some of the world’s biggest companies – overwhelmingly shows that engagement levels actually increase throughout a challenge (every time), and in benchmarking ourselves against competitors, we are told that engagement is up to x5 higher.

Finally – even if you don’t use GoJoe, always check under the hood for how a supplier defines ‘engagement’. One app open does not mean they’re engaged.  Ask for deeper data on this, and look for sustained engagement and – ideally – longer term impact metrics.  It’s been proven that high engagement leads to less employee churn, more positive culture, higher ROI and an increased employee sentiment towards their employer.
What is GoJoe?
GoJoe is the only social fitness app for work and play. It’s the ultimate tool to engage, include, connect and motivate employees - all from one place. We do two things.

The first are our innovative, team-based activity challenges (which pull in activities and weight them automatically, with no requirement to manually convert to steps). Steps - whilst important - are not inclusive...not everyone can step, and having to manually convert to steps is a huge turn off for most people.

The second is content from Olympians, experts, PTs and others to engage, educate and delight, across all pillars of wellbeing. Think workouts, mental health audios, menopause content, sleep, financial etc etc.

We also link out to all wellbeing tools and resources from one place within our app.

How companies
use GoJoe

Team based movement challenges

Companies we helped with
Team based movement challenges:

Fundraising campaigns

Companies we helped with
fundraising campaigns:

It’s all about the journey

Companies we helped with
custom journeys:

Client events
(business development)

Companies we helped with
client events:

Brand activations

Brands we helped with
activations:

Wellbeing and engagement platform

Companies we helped with
our engagement solution:

Re-connecting your employees

Companies we helped with
re-connecting their employees:

Comms tool

Companies we helped with
comms and amplifying other tools:

Manage your entire wellbeing strategy in one place with our Business Manager

Some of our customers

Don't just take our word for it

Frequently Asked Questions

We prefer to show rather than tell

How companiesuse GoJoe

Team based movement challenges

Companies we helped withTeam based movement challenges:

Fundraising campaigns

Companies we helped withfundraising campaigns:

It’s all about the journey

Companies we helped withcustom journeys:

Client events(business development)

Companies we helped withclient events:

Brand activations

Brands we helped withactivations:

Wellbeing and engagement platform

Companies we helped withour engagement solution:

Re-connecting your employees

Companies we helped withre-connecting their employees:

Comms tool

Companies we helped withcomms and amplifying other tools:

Manage your entire wellbeing strategy in one place with our Business Manager

Some of our customers

Don't just take our word for it

What is GoJoe, in 3 seconds

Frequently Asked Questions

We prefer to show rather than tell

How companies
use GoJoe

Companies we helped with
Team based movement challenges:

Companies we helped with
fundraising campaigns:

Companies we helped with
custom journeys:

Client events
(business development)

Companies we helped with
client events:

Brands we helped with
activations:

Companies we helped with
our engagement solution:

Companies we helped with
re-connecting their employees:

Companies we helped with
comms and amplifying other tools: