Challenges

Frequently Asked Questions

What is GoJoe?
GoJoe is a global consumer health and fitness app, used by businesses and brands to connect and engage employees through health and fitness, whilst driving down rising health costs.

We do two things.

The first are our innovative, team-based activity challenges, which drive incredibly high engagement among wide populations. GoJoe uniquely automatically weights activities using our unique algorithm, leveling the playing field and engaging even the heard to reach. Steps - whilst important - are not inclusive. Not everyone can step, and having to manually convert to steps is a huge turn off for most people.

The consumer-grade nature of our product means that, unlike corporate step apps and health insurer products, anyone can engage regardless of gender, age, demographic, location, language or activity type.

The second thing we do is Engage - a wide, all year round digital health, fitness and wellbeing benefit designed for companies of any size and scale, anywhere in the world. Engage is a flexible product which solves multiple pain points, in particular, the rising health costs businesses are experiencing globally (whether absenteeism, insurance premiums, mental health, MSK or ill health), as well as solution fatigue, benefit signposting and more.

Our consumer-grade, global product is designed for the masses, targeting the hard to reach and inactive whilst also motivating those that are already fit. Engage includes challenges, journeys, workouts, mental health audios, menopause content, sleep, financial wellbeing – all from one place. There are lots of optional extras such as 1-2-1 consultations and services from mental health practitioners, PTs, therapists and more.
How is GoJoe different to other products?
Quite a few ways, actually – but it depends who we are being compared to.

With regards its challenges, GoJoe's technology is unique in terms of how it can engage up to 100% of an audience. Unlike step challenge apps and step counter apps - which we feel represent a dated approach - GoJoe caters for all demographics through automatically weighting activities from HIIT to pickleball using our unique algorithm.

This has two effects. The first is inclusivity and DEI, meaning anyone, anywhere can engage, whether a stepper, a pickleballer or a person with disabilities.

The second is user experience, and therefore engagement. No manual conversions are required, meaning users have a slick, consumer-grade experience, which is not the case with B2B-only products.

In terms of GoJoe Engage, Engage offers different use cases for different clients. For large enterprises, we typically sit as one of many benefits, but our unrivalled engagement drives higher awareness and engagement (and therefore ROI) on those products. For SMEs, we often find ourselves as the only tool in their stack.

For companies who utilise products offered by their health insurers, we are often used in parallel to those given the typically low investment these companies make to continuously engage their members. As a product which is designed ultimately to improve health and therefore reduce health insurance claims, we are 100% independent in our motivation to improve population health, which we know not always to be the case with some insurance models.

There are lots of other differences in terms of user experience and gamification, ranging from our in-app GPS tracker to our personalised push notification, all based on our cutting-edge collaborations with the likes of Stanford University and the input of our strategic advisors from the likes of Google and the mental health space.
What are GoJoe Challenges?
GoJoe Challenges are highly customisable, powerful team-based activity challenges, which drive incredibly high engagement, usage and impact across wide populations and demographics.

Unlike step challenge apps and step counter apps - which we feel represent a dated approach - GoJoe caters for all demographics through automatically weighting activities from HIIT to pickleball using our unique algorithm.

There are infinite customisation options with GoJoe Challenges, and these can be administered either self-serve from our web-based portal, or ‘fully managed’, involving deep support from our customer success team.

GoJoe Challenges are truly global, with users in over 180 countries and over 20 languages.
What is GoJoe Engage?
GoJoe’s Engage product is a powerful health and fitness benefit used by some of the biggest companies in the world.

It is used primarily to help companies address rising health costs and insurance premiums and generate unrivalled (anonymised) actionable health data on their workforce, whilst providing a highly engaging and motivational consumer experience for their people.

GoJoe is unique to the market, combining innovative tools such as Challenges and Journeys, with content from Olympians and experts and various community-based features. Engage is administerable from our web-based business manager, serving granular data on engagement, ROI and trends. For larger enterprises we deliver extremely deep support around comms, engagement, awareness and uptake.
What are the problems that GoJoe solves?
Rising health costs: Companies are facing a health cost and data crisis. Due to rising PMI claims (which are estimated to be rising ca. 10-20% globally year on year), companies are now increasingly under pressure to invest in preventative, proactive solutions which actually improve the health and fitness of their people.

We believe that the only way to engage people consistently is through a consumer-grade product. That’s why our focus is on building a consumer-grade experience, delighting and engaging people from any demographic or location regardless of age, location or fitness level.

We also believe in social. Our data shows that people are somewhere between 30 – 40% more likely to exercise, repeat it and enjoy it if with or against someone they know – which in our case might be a friend, family member, colleague or influencer. This is why we leverage social accountability in everything we do.

Health data: our data shows that the majority of enterprises, despite significant investment in health and wellbeing initiatives, attribute a significant cost (ranging anywhere from £500 - £800 per employee (UK)/ $600 - $1,200 (US)) on the cost of ill-health. The starkness of this problem is often exacerbated by the lack of accurate data reporting within a company, with suppliers often supplying data in a piecemeal fashion or in formats which do not speak to a company’s HCM.

Engagement: As above, it’s hard to engage wide demographics, and when it comes to focusing on health and fitness, it’s notoriously hard to impact the ‘heard to reach’ or inactive. This can often be compounded by multiple communication channels (often overlapping), and there can also be local language requirements.

These are just three of the problems GoJoe looks to solve. Please see our blog article for a deeper dive into some of the other issues and problems in global businesses that GoJoe seeks to address.
What is the pricing model and what is the cost?
We provide really transparent pricing. There are no set-up or implementation fees with GoJoe.

Pricing depends on whether a company is purchasing our Challenge (one-off) or Engage (health and wellbeing benefit) product.

Either way, we price GoJoe on the basis that you should not pay for more licenses than you need. We know how much engagement our product drives, which is why we are proud to offer usage-based pricing (as well as traditional price per head).

Often, our product is paid for from a wellness budget or (if in the US) from wellness dollars. However, we have seen clients fund GoJoe through DEI, HSE, Culture and Employee Experience budgets (as well as others). We can help build a business case for your spend.
Which pillars of health and wellbeing do you cover?
We have four main pillars of wellbeing – Move, Fuel, Rest and Fuel.

The main skew of our product has traditionally been towards ‘Move’. We find that the focus on fitness and movement in a consumer grade app has a unique impact on engagement.

We take that engagement and overlaying engaging features, sessions and content from our other pillars of health, ranging from sleep, financial wellbeing and menopause.

We are passionate advocates for physical fitness having a profound impact on mental health. Whilst we do not claim that exercise is a panacea for mental health (and we defer to EAPs for when help is needed), our data shows that a healthy body has a significant impact on mental health, and therefore by engaging populations in physical activity, this has a significant impact on employee health costs.

There are plenty of mental health apps on the market, however, what almost all of them struggle with is engagement and ROI. We are proud to include a range of mental health tools and services within our Engage product which, paired with the high engagement we drive through Challenges, Journeys, Communities and Content – ensures extremely visible ROI on spend and the ability to demonstrate a genuinely proactive and social approach.

Aside from mental wellbeing, our app surfaces content, sessions and webinars from our other pillars of wellbeing – whether that be guided meditation, financial, sleep and other content. We partner with the world’s best and coolest providers to provide content that is engaging and useful, not boring or corporate, and means you can invest in just one app to meet your employees’ needs to give better cost control and ROI.
What is the ROI of GoJoe?
We are very cynical of products and services that claim to save “£X for every £Y spent”. These figures are generally always hyper-generalised and difficult to justify or explain to a Board or C-Suite.

We do know, however (both from our own and other data), a number of truths. These include:
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- The majority of our clients, despite significant investment in health and wellbeing, are suffering a health crisis in terms of rising health costs (including MSK, mental, physical, social). This has led to a real recognition that the status quo, solution fatigue and corporate product space is not working.
- Increasing the activity/ fitness levels of an individual has a significant impact on physical and mental health, as well as productivity, presence and motivation
- People are 30-40% more likely to exercise, engage, repeat and enjoy if with or against someone they know
- Social is one of the most powerful motivators of behaviour
- A feeling of social connectedness with colleagues has a direct correlation on sentiment towards the workplace and by extension on productivity and possibly on retention (the latter has not been proven).

Based on the unrivalled engagement that GoJoe drives, we are uniquely positioned to provide rich (anonymised) health and impact data to our clients which, accordingly, can paint a very powerful picture on ROI. This requires careful analysis and is delivered on a case by case basis.
Is GoJoe available in multi-language?
Yes. GoJoe is available in nearly 30 languages, and in every country worldwide. We automatically translate to native language utilising the latest advances in AI meaning that there is no barrier to participation for anyone, regardless of language, location, demographic, age, fitness level, gender etc.
How does GoJoe fit with DEI and Inclusivity?
Inclusivity is the most important word for us – it is at the heart of our product.

We remove any barrier to participation regardless of location, tech, language, age, gender, fitness level or demographic. We are as engaging and motivational to an 18 year old elite cyclist in Brazil, as we are a casual 70 year old dog-walker in India. This is one of the primary ways that we are different to other products on the market.

In terms of the user experience, we have invested huge amounts in our technology and utilise a very wide range of features and gamification within the product to ensure that every demographic is engaged and motivated, cognisant of the fact that everyone’s journey is different.

Incidentally, one of the reasons we dislike ‘step’ products is that, by definition, ‘steps’ are not inclusive. By automatically weighting activities (which include e.g. handcycling), we can ensure that everyone in a population is engaged.

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More than a step challenge

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Multi-Team Challenges

Sync Wearables

All Activity Types

Team/ Solo Leaderboards

Available Globally

GPS Tracker

Push Notifications

Fully Customisable

and more...

Create team based challenges with over 40 activities tracked by your favorite devices

Gamification & Rewards

Team Challenges

Fully inclusive

Why weare unique

All sources/ activities

Personal & Social

Genuine Engagement

Hassle free and reliable

Achieve your goals with Journeys

How we compare

Team-based challenges

Team and solo leaderboards

Immerse athlete, celebrity and expert content

Web dashboard for HR

Activity integration (not just steps)

All pillars of wellbeing

Single sign-on

GPX activity tracker

Push notifications

Genuine usage-based pricing

Step ChallengeApps

Staff Engagement/Wellbeing Platforms

GoJoe

Featured Case studies

Digital Health and Fitness Partner for 60,000 global staff, aimed at driving down MSK, mental health and other health costs whilst boosting activity levels and culture.

How Amazon travelled 76,300 x the length of Jeff Bezos’ yacht, with the help of GoJoe

How PwC logged 625 days of exercise with GoJoe, in just two weeks

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Frequently Asked Questions

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or a Free Quote

Create team based challenges
with over 40 activities tracked by your favorite devices

Why we
are unique

Step Challenge
Apps

Staff Engagement/
Wellbeing Platforms

Find out why 96% of
our clients keep coming back