Where GoJoe Consistently Outperforms

GoJoe was built specifically for the engagement problem that challenge-first platforms cannot solve: what happens between campaigns. The following outcomes are drawn from GoJoe internal platform data across enterprise programmes (2023-2025).

Sustained year-round participation

GoJoe consistently delivers 2-3x the industry average engagement rate of 10-15%. The mechanism is team accountability: employees are part of a team working toward shared goals, so dropping out affects more than just their own progress. This creates ongoing social pressure that challenge leaderboards do not replicate. MoveSpring reports strong challenge participation, but engagement characteristically drops between active campaigns.

Measurable health and productivity outcomes

GoJoe platform data from enterprise programmes shows the following outcomes among active participants:

• 18% increase in self-reported productivity at work (GoJoe platform data, 2024)
• 40% reduction in employees reporting regular stress or overwhelm
• 74% reported better ability to manage the balance between health and work
• 67% reported improved health without a reduction in productivity
• 36% increase in energy levels; 27% improvement in sleep consistency
• 25% increase in average activity session length over programme duration

MoveSpring does not publish equivalent outcome data beyond engagement and challenge participation metrics.

Move-to-earn rewards with real financial value

GoJoe's move-to-earn rewards model is the only mechanism in this comparison that converts employee activity into tangible financial value. Employees earn points through logged movement across 70+ activities. Points redeem against vouchers from 9,000+ brands across 180 countries at double the standard loyalty rate, meaning every £1 of monthly employer spend generates £2 of user value. This model is grounded in behavioural science, developed with researchers at Stanford University, and is designed to reach the 85-90% of a workforce that would not self-motivate without a tangible incentive. MoveSpring has no equivalent rewards mechanism.

Enterprise analytics and absence prediction

GoJoe's Performance Hub provides live engagement analytics, challenge creation, rewards management, and a benefit navigator in a single self-serve dashboard. The platform integrates with HRIS systems and includes predictive modelling developed with Stanford University researchers, identifying populations at risk of absence before it happens. MoveSpring provides real-time engagement dashboards and is strong on challenge participation data, but does not offer predictive health outcome modelling or HRIS integration.

Clinical integration via Bupa

GoJoe is the only platform in this comparison with a formal clinical partnership. Through GoJoe's partnership with Bupa Business Health, enterprise clients can connect preventative health activity in GoJoe with Bupa's clinical coverage, creating a connected journey across physical activity, mental health, and clinical care. MoveSpring has no insurer or clinical integration.

Where MoveSpring Works Well

MoveSpring is a well-built platform with a genuine enterprise track record. It is the right choice in specific circumstances.

Challenge variety and simplicity

MoveSpring offers a wider range of challenge formats out of the box: step challenges, distance challenges, habit streaks, Journey challenges, and team leaderboards. For organisations that want pre-built variety with minimal admin overhead, MoveSpring is strong. The Wellbeing Calendar feature gives HR teams an easy way to schedule and communicate programming throughout the year.

Established enterprise client base

MoveSpring has worked with over 3,000 B2B clients globally, including Salesforce, Best Buy, and Deloitte, running over 300,000 challenges with over 2 million users. For buyers who want a proven platform with a deep library of challenge templates and a large peer reference group, MoveSpring is a credible choice.

Ease of implementation

MoveSpring's challenge-first model is easy to deploy without significant HR resource. Pre-built templates reduce setup time, and the mobile-first design makes it accessible to distributed workforces without device requirements.

Platform Deep Dive: GoJoe

GoJoe is a workforce preventative health platform built for enterprises that need sustained participation across distributed teams or varying sizes. The platform is designed around a core insight: individual motivation is insufficient to sustain engagement across an entire workforce. The solution is team accountability, a move-to-earn incentive model, and structured content that serves employees at every fitness level.

• Team-based challenges and monthly leaderboards with shared goals and social accountability mechanics
• 70+ activity types with weighted points across fitness and non-fitness activities
• Move-to-earn rewards: 9,000+ brands, 180 countries, £/$2 user value per £/$1 employer spend
• Expert-led guided journeys in fitness, nutrition, and mental health
• Les Mills integration: 350+ workouts available in-app
• GoJoe Clubs: employee communities built around shared interests and activities
• Live Performance Hub with HRIS integration and real-time analytics
• Predictive absence modelling developed with Stanford University researchers
• Bupa Business Health partnership for connected preventative and clinical care
• 35+ languages; operates in 130+ countries

Named enterprise clients: NatWest Group, Amazon, Diageo, DLA Piper, Centrica, PwC, Coutts Bank, Almac.

Platform Deep Dive: MoveSpring

MoveSpring is a mobile-first health engagement platform enabling companies to run activity challenges, build team culture, and provide access to on-demand wellness content. It is compatible with Apple Watch, Garmin, Fitbit, Withings, Healthkit, and Google Fit.

• Diverse challenge modes: Journey, Team Leaderboard, step goals, habit streaks
• Explore feature: on-demand mental, physical, and nutritional content
• Wellbeing Calendar: event scheduling with RSVP tracking
• Monthly step goal features for individual progress tracking
• Social features for peer connection and team interaction
• Pre-built challenge templates with low admin overhead

Named enterprise clients: Salesforce, Best Buy, Deloitte.

MoveSpring does not publish outcomes data beyond engagement and challenge participation. There is no rewards programme, clinical integration, or HRIS connection.

Which Platform Is Right for Your Enterprise?

Choose GoJoe if:

• You need year-round engagement, not just challenge-window participation
• Your workforce is hybrid or remote and informal social pressure is limited
• You want a rewards model that converts movement into real financial value for employees
• You need to demonstrate ROI in hard metrics: absence rates, productivity scores, stress reduction
• You have a CFO conversation to win and need predictive analytics and HRIS integration
• You want mental health support that goes beyond content access into structured expert-led journeys
• You want to connect preventative health to clinical coverage via Bupa

Choose MoveSpring if:

• You have a strong in-person or co-located culture where informal competition works
• Your engagement strategy is primarily challenge-led with defined campaigns throughout the year
• You want simplicity and low admin overhead for HR teams
• Challenge variety and a wide template library are more important than year-round participation mechanics

The critical difference: MoveSpring engagement is strong during campaigns and drops between them. GoJoe's team accountability model maintains higher participation year-round because teammates are depending on each other. For enterprises measuring absence reduction and ROI over 12 months, that difference compounds significantly.

Is GoJoe a MoveSpring Alternative?

Yes. GoJoe is the leading MoveSpring alternative for enterprises that have outgrown challenge-led engagement. The most common reason enterprise buyers switch from MoveSpring to GoJoe is sustained engagement: GoJoe's team accountability model keeps participation high year-round, where challenge-first platforms show a predictable drop between campaign windows. GoJoe also adds a rewards infrastructure, clinical integration via Bupa, and predictive analytics that MoveSpring does not offer.

See How GoJoe Compares Against Your Current Platform

Book a free demo at gojoe.com. We will show you GoJoe's engagement data from programmes running in organisations similar to yours, and benchmark it against your current participation rates.