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Through our powerful, global consumer product, GoJoe offers a fully customisable team challenge solution which is designed to include and engage all populations whatever the age, gender, interest, ability or location.

Gamificaiton and social motivation is at the heart of GoJoe's origin story. It ensures we create a sense of belonging and, most importantly, fun through our platform and our team challenges.
We bring people together in a shared health and fitness experience that inspires everyone in your company to get active. And it works - we have the data to prove it.

Old step challenges don't engage full populations so we built one everyone can take part in. Health and fitness for all.
GoJoe is an activities-based platform that empowers and motivates all users to be more active by helping them do more of the things they enjoy.
We've embedded 60 different movement and non-movement activities that can be logged in the platform. These include everyday steps but also range from running, climbing and handcycling to Pilates and even gardening.

For enterprise clients, we offer fully immersive customer success support from starting blocks to finish line.
For SMEs, our self-serve SaaS solution is highly intuitive and customisable, enabling automatically generated communications to enable swift and simple roll out of GoJoe internally.

GoJoe goes beyond the brief of a workplace or company challenge app by offering access to the expertise of professional athletes, elite coaches and the best content creators on a range of fitness and wellbeing topics across video and audio, live and on-demand.


“Joined GoJoe's team challenge and I've never felt more inspired to move!”

“Feeling optimistic that I will carry my new habits forward and keep consistent with exercise.”

“Getting outside a lot more these last few weeks, feeling much clearer headed now."

"May need some new trainers now!"


“Loved the different topics covered in this challenge.”

“Making time to exercise more this challenge has helped me be more productive."

"Taking on the GoJoe challenge with coworkers; best bonding experience ever!"

"GoJoe has turned the great outdoors into my favorite gym — nothing beats moving under the open sky!"
GoJoe creates healthier, more engaged teams to boost performance for everyone.
Plus we make fun along the way too. Our stats speak for themselves:
150
countries using GoJoe in 30 languages
90%
average engagement on downloads during GoJoe Challenges
5x
better app retention rates than the industry average
70%
see a significant increase in wellbeing in just two weeks
75%
of sedentary users exceed WHO weekly exercise guidelines
+40%
reduction in users feeling stressed or overwhelmed at work
74%
of users reported a better work-life balance
67%
feel better equipped to health and remain productive
+67%
feel more positive about their employer
GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot
We are trusted by businesses all across the globe, with 24/7 tech and user support, powerful analytics and deep engagement metrics.
A truly global and inclusive product, which can be rolled out organisation-wide or segmented to localized regions and departments through Single-Sign On/ eligibility files, or unique login codes.
Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.









GoJoe challenges stand apart because they're built for whole-workforce participation, not just the fitness-focused minority. Unlike standard step challenge apps, GoJoe supports 60+ weighted activity types — so walking, yoga, and mindfulness count equally to running. Team-based formats create social accountability that drives sustained engagement, while a move-to-earn rewards model means employees have a tangible reason to participate. Challenges are fully branded, customisable in duration and structure, and backed by a real-time admin dashboard. GoJoe achieves ~90% participation in corporate fitness challenge programmes compared to the 10–15% typical of most corporate fitness challenge apps.
Workplace challenges work because they tap into social motivation one of the most powerful drivers of behaviour change. When colleagues compete and collaborate together, participation becomes self-reinforcing. GoJoe's team step challenge and multi-activity formats create shared goals and friendly rivalry across departments and locations. The social feed, leaderboards, and celebration notifications keep energy high throughout the challenge. Organisations using GoJoe see engagement scores improve alongside participation, because team challenges naturally build connection and a sense of belonging particularly important for hybrid and distributed workforces.
Yes — inclusivity is core to GoJoe's design. Traditional corporate fitness challenge apps default to step counts, which create a two-tier system where active employees win and sedentary colleagues disengage. GoJoe's 60+ activity types, weighted equally by effort, ensure everyone can contribute meaningfully whether they're a marathon runner or someone taking their first daily walk. This is why previously inactive users increase their activity by up to 400% on GoJoe. A company step challenge on GoJoe is genuinely fair for all fitness levels, which is why participation rates are consistently ~90%.
GoJoe supports 60+ activity types spanning fitness, wellness, and active lifestyle categories. Physical activities include walking, running, cycling, swimming, gym workouts, team sports, and yoga. Wellness activities include meditation, mindfulness, stretching, and sleep tracking. Active lifestyle activities include gardening, housework, dancing, and recreational pursuits. All activities can be logged manually through the app or synced automatically from Apple Health, Fitbit, Garmin, Strava, Oura Ring, and other wearables. Points are weighted by activity type and duration not just steps ensuring a fair and inclusive team fitness challenge experience for all participants.
Yes — GoJoe is purpose-built for remote and distributed workforces. The entire platform operates digitally: activity is logged via the app or wearable sync, team challenges run virtually, and the social feed connects colleagues regardless of location. GoJoe's clubs, leaderboards, and activity feeds are particularly effective at creating connection between employees who rarely or never meet in person. Hilti used GoJoe to bridge a distributed global workforce, with 51% of employees reporting they felt more connected to colleagues after participating. GoJoe operates in 180+ countries and supports 35+ languages.
GoJoe uses a layered gamification system designed to maintain engagement throughout an entire challenge — not just at launch. Employees earn points for activity, unlock achievement badges, build daily streaks, and progress through Bronze, Silver, and Gold levels. Weekly missions give participants short-term targets to hit alongside the main challenge goal. Team leaderboards create accountability and friendly rivalry across departments. Surprise rewards and Easter eggs add moments of delight throughout. Monthly leaderboard resets keep competition fresh. The result: 5× higher retention than typical fitness apps at 30 days into a workplace step challenge.
Yes. GoJoe challenges can be fully customised with company branding — including your logo, colour palette, and challenge name. Many clients run branded annual challenges that become a recognised part of their company culture. Challenge parameters are also customisable: duration (from 4-week sprints to year-long programmes), activity types included, team structures, scoring rules, and reward budgets. GoJoe's success team works with clients to design challenges that align with their engagement goals, workforce demographics, and existing wellbeing strategy. This flexibility makes GoJoe suitable as both a one-off corporate step challenge and an always-on platform.
GoJoe leaderboards rank teams — not individuals — by default, which removes the risk of demotivating employees who feel they can't compete with fitter colleagues. Team rankings are updated in real-time as members log activity, creating a live competition dynamic throughout the challenge. Employees can see their own contribution to the team score, which builds personal accountability. Individual leaderboards are available as an optional setting for clients who want them. Admins can view leaderboard data in the management dashboard alongside full participation and activity breakdown reports.
Yes. GoJoe supports 35+ languages, making it one of the most internationally accessible corporate fitness challenge platforms available. The app automatically detects and applies the user's device language. For multinational organisations running a group step challenge app or multi-activity challenge across multiple countries, this means employees participate in their native language without any additional configuration. Reward redemption is also localised — 3,000+ brands across 150+ countries so the experience feels relevant whether a participant is in London, Dubai, or São Paulo.
Yes. GoJoe integrates with GPS activity tracking through compatible devices and apps including Strava, Garmin, and Apple Health — making it ideal for outdoor activities like running, cycling, and hiking. GPS data syncs automatically to the app, converting tracked routes into GoJoe points. For activities where GPS isn't relevant — yoga, gym sessions, mindfulness — employees can log manually or sync from wearables including Fitbit, Oura Ring, and Apple Watch. This breadth of tracking options is what makes GoJoe a genuinely inclusive team fitness challenge app rather than a step-counter.