Pick your plan,
customise your experience

How many people are you offering GoJoe to? 50

Currency:

Challenge
One-off

Fully-inclusive team challenge designed to boost engagement, health and social connection.

/user/challenge

/challenge

Get Started

Key features:

1x team activity challenge
60+ activity types
Team & solo leaderboards
Live route maps
Wearables and GPS tracker
Live data and insights

Challenge
Annual

Unlimited team challenges; all year round.
‍

/user/month

/year

Get Started

Key features:

All Challenge One-off
Unlimited challenges
Create and self-manage
Marketing asset generation
In-app user surveys
35+ languages

Reward
Annual

Incentivise and empower your team year-round with full access to the GoJoe platform.

/user/month

/year

Get Started

Key features:

All Challenge Annual
Rewards marketplace
Benefits navigator
Expert health programmes
Les Mills subscription
Predictive insights

GoJoe
Protect

Get 50 GoJoe Reward licenses for FREE

Get £3,000+ worth of free GoJoe, for SMEs

Explore Offer

Key features:

Free GoJoe Reward
(up to 50 licenses)
Worth over £3,000
Gamification engine
Discounted partner products
Integrated user experience
Enhanced data & insights

3 addons added

Virtual Ceremonies

View and compare all features

Optional Enhancements

GoJoe Incentives: Double the value. Maximise the impact.

The hassle-free way to reward your team's healthy habits. Automated, fully customisable, and rolled over if unused.
‍

Tier 1

£10 of value pp/pm

You pay £5 pp/pm

2x budget ROI

Tier 2

£20 of value pp/pm

You pay £9 pp/pm

2.2x budget ROI

Tier 3

£30 of value pp/pm

You pay £13 pp/pm

2.3x budget ROI

Recognition Pot

A flexible GoJoe Incentive pot for spot recognition. Funded and allocated whenever suits you.

Key features:

Incentives earned through activity, participation, or recognition

Pre-funded, automated and budget-controlled, giving 2x+ the value

Points are flexibly spent on the brands your people choose

Unused budget rolls over into future terms. Zero waste

Over 3000 brands in more than 150 countries.

Additional Support

All challenges come with access to our self-serve platform, 24/7 user support, and Customer Success team

Challenge
Assistant

Supports your team across all areas of challenge delivery.

Challenge
Manager

Full delivery management including configuration & comms.

Head
Coach

Year-round strategic planning, branded campaigns & engagement.

Bonus Features

Expert Live Session

Across our Move, Feel, Fuel, Rest, Grow health pillars.

HRIS

Connect your HR information system.

Single Sign-On

Integrate your SSO with GoJoe.

Bespoke Virtual Mission Map

Customise your route to anywhere around the world.

Virtual Ceremony

Kick-off event to energise your team.

Friends & Family

Boost participation with +1 access.

Athlete & Celebrity Hosts

Boost engagement or just add to the fun & excitement.

In-person Event

Drive engagement with an on-site active session.

Gym discounts

Unlock discounts and memberships nationwide. UK only.

Health Assessments

Bolt on health assessments through trusted health partners. UK and US only.

Need help choosing?

Speak to a GoJoe Expert for solution guidance and answers to all your pricing questions.

Book A Call

Compare GoJoe

Compare features and support across all GoJoe plans

Feature

Challenge One-off

Challenge Annual

Reward Annual

GoJoe Protect

In-app Features

Team challenges

Leaderboards

60+ activity types

Wearable sync

GPS tracker

Live map templates

35 languages

Custom branding

Les Mills

Health programmes

Meditation audios

Activity clubs

Rewards marketplace

Benefits navigator

Performance Hub

Self-managed challenges

Live insights & data

Create surveys

Create marketing materials

Predictive AI insights

Customise rewards

Support

24/7 user support

Customer success support

Onboarding & training call

Post-challenge review

Quarterly updates

Annual programme planning

Regular success calls

Feature configuration & rollout support

Enhanced reporting

Multi-year discounts

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."

"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps. The app is easy to use and it's great to be able to add loads of teams with different players as captains."

"The thing I love about GoJoe is that it’s so inclusive. It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone"

(Alison Rose, former CEO, NatWest)

"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."

"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."

"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."

Frequently Asked Questions

What are GoJoe Incentives?
GoJoe Incentives are points-based incentives earned through verified physical activity, participation in challenges, or on-demand recognition. You can redeem points for rewards from thousands of global brands; all managed in-app.
How can users earn reward points?
Points can be earned by:
- Logging verified activity (e.g. steps, workouts, distance)
- Doing things on GoJoe (joining clubs, health-checks etc)
- Receiving recognition from your employer or team
How does a user spend points?
Points can be spent on a wide selection of brands directly in the GoJoe app. You choose what you want, when you want - from over 3,000 brands in 150+ countries including the likes of Amazon, Starbucks, Airbnb and Uber
What are the incentive tiers?
Employers choose a monthly incentive tier:
- Tier 1: £10 value a month for the user / £5 monthly cost for the employer
- Tier 2: £22 value a month for the user / £10 monthly cost for the employer
- Tier 3: £30 value a month for the user / £13 monthly cost for the employer

Each tier gives users access to double (or more) the value of what’s invested, based on performance.
Can users lose points?
Points expire 6 months after they’re earned to ensure fairness and minimise liability. Unused employer funds may roll over if the contract is renewed subject to an admin fee.
Do users pay for rewards?
No. Rewards are funded by your employer or sponsoring organisation. You’ll only see rewards if your employer has opted into a funded plan.
What is the Recognition Pot?
The Recognition Pot is an optional budget employers can use to reward individuals or teams for standout moments - like winning a challenge or going the extra mile on a work project.
Are rewards taxed?
GoJoe manages incentive fulfilment, not the employer - which helps keep things tax-efficient and avoids benefit-in-kind (BIK) issues. (Employers should seek their own tax advice.)
What happens if a users leaves the company or access ends?
If the employer’s contract ends or premium access lapses, users may lose access to unspent incentives.
Are rewards available in every country?
In short, yes. GoJoe Incentives are powered by a global platform with options available in over 150 countries. Rewards are matched to your location automatically.
Which regions and currencies do you support?
GoJoe is used by employees in 180+ countries, with support for 35+ languages and global team challenges.

The pricing calculator lets you view pricing in GBP, EUR, USD and AUD, and we can discuss other currencies and local requirements during the sales process.
What’s the difference between Challenge, Reward and GoJoe Protect?
• Challenge (One-off & Annual)Focused on gamified team challenges to drive engagement, movement and connection. Includes 60+ activity types, leaderboards, live route maps, wearable/GPS sync, custom branding and live data/insights. A one-off challenge typically lasts for between 2 and 6 weeks with platform access for around 8 weeks. The annual plan gives unlimited challenges throughout the year.
‍
• Reward (Annual)Everything in Challenge Annual, plus an always-on wellbeing and rewards layer – access to the rewards marketplace, benefits navigator, expert health programmes, Les Mills subscription, predictive insights and more.
‍
• GoJoe ProtectCombines Reward with group health and/or life cover, an integrated user experience and enhanced insights designed to help reduce health costs.
Is there a minimum number of employees?
In short, no. GoJoe works with organisations of all different shapes and sizes; from smaller teams of up to 50 through to large global enterprises.

The online calculator starts at smaller head counts and scales up, and we can provide tailored pricing for very large or complex populations.

If you’re unsure, please request a quote or demo and we’ll recommend the most cost-effective set-up for your size.
Do you offer one-off events as well as annual programmes?
Yes. You can:
‍
• Run a single Challenge One-off (e.g. a global team challenge campaign, season kick-off or wellbeing month).

• Commit to annual licences (Challenge Annual, Reward, or Protect) to keep people engaged all year, with unlimited challenges in the Challenge and Reward annual plans.

If you start with a one-off event and want to extend, our team can help you move into an annual programme (we’ll even give you a discount ;))
How long is the contract?
• Challenge One-off is typically a short, time-bound programme. Platform access is typically around 8 weeks with the challenge itself lasting between 2 and 6 weeks.
‍
• Challenge Annual, Reward and Protect are annual subscriptions that give you year-round access.

Multi-year discounts are available for longer commitments.
How does “All Eligible” vs “Fixed Licence” pricing work?
On the pricing calculator you can choose between:
‍
- All Eligible – Make GoJoe available to your full eligible population, with pricing aligned to actual usage where appropriate. All eligible means that everyone within your organisation is covered and removes the risk of overage charges. However, we acknowledge that 100% engagement levels are unrealistic so we price on an expect engagement rate taken from years of working with hundreds of global businesses.

- Fixed Licence – Buy a set number of licences for a defined cohort (for example, a business unit or region). Fixed licences are perfect for sub teams or if you know the number of people likely to engage across the organisation. Overage charges do apply if the number is exceeded during the term.

Both models are designed so you don’t pay for more licences than you need, and our team can recommend what works best for your organisation.
Are there set-up or implementation fees?
No. GoJoe does not typically charge separate set-up or implementation fees for standard plans. Charges may apply for specific requests such as SSO set up or HRIS integration.

Onboarding support, customer success, training, and post-challenge reviews are included within relevant plans, and you can choose additional support packages if you’d like us to fully manage delivery for you.
Are there extra costs or optional add-ons?
The core platform (depending on your plan) includes challenges, 60+ activity types, leaderboards, GPS tracker, live map templates, 35+ languages, rewards marketplace, benefit navigator, clubs, expert health and wellbeing content, access to the self-managed Perfrmance Hub, and our data and insights dashboards.

You can bolt on optional enhancements, such as:
• Delivery support (Challenge Assistant, Challenge Manager, Head Coach)
• Rewards budgets
• Expert live sessions
• HRIS and SSO integrations
• Bespoke virtual mission maps
• Virtual ceremonies, athlete/celebrity hosts, in-person events
• Friends & Family access
• Gym discounts (region-specific)
• Health assessments (region-specific)

These are priced separately based on your needs.
What common problems does GoJoe solve, from a cost and ROI perspective?
GoJoe is designed to help organisations tackle:
• Rising health and insurance costs by driving preventative activity and healthier behaviours.

• Low engagement by providing a consumer-grade, social experience that people actually want to use.

• Health equity by offering a global, scalable, and cost-effective preventative health solution that can be used by anyone from exec team to grad scheme

• Fragmented health data and ROI by surfacing anonymised insights on activity, engagement and trends in a single place.

Those insights can then be used to inform your broader health, benefits and people strategy.

Request Info, a Demo or a Free Quote

Pick your plan,
customise your experience

Challenge
One-off

Challenge
Annual

Reward
Annual

GoJoe
Protect

Optional Enhancements

GoJoe Incentives: Double the value. Maximise the impact.

Tier 1

£10 of value pp/pm

2x budget ROI

Tier 2

£20 of value pp/pm

2.2x budget ROI

Tier 3

£30 of value pp/pm

2.3x budget ROI

Recognition Pot

Additional Support

Challenge
Assistant

Challenge
Manager

Head
Coach

Bonus Features

Expert Live Session

HRIS

Single Sign-On

Bespoke Virtual Mission Map

Virtual Ceremony

Friends & Family

Athlete & Celebrity Hosts

In-person Event

Gym discounts

Health Assessments

Need help choosing?

Compare GoJoe

Frequently Asked Questions

Find out why 96% of
our clients keep coming back

Request Info, a Demo or a Free Quote

Pick your plan, customise your experience

ChallengeOne-off

ChallengeAnnual

RewardAnnual

GoJoeProtect

Optional Enhancements

GoJoe Incentives: Double the value. Maximise the impact.

Tier 1

£10 of value pp/pm

2x budget ROI

Tier 2

£20 of value pp/pm

2.2x budget ROI

Tier 3

£30 of value pp/pm

2.3x budget ROI

Recognition Pot

Additional Support

ChallengeAssistant

ChallengeManager

HeadCoach

Bonus Features

Expert Live Session

HRIS

Single Sign-On

Bespoke Virtual Mission Map

Virtual Ceremony

Friends & Family

Athlete & Celebrity Hosts

In-person Event

Gym discounts

Health Assessments

Need help choosing?

Compare GoJoe

Frequently Asked Questions

Find out why 96% ofour clients keep coming back

Pick your plan,
customise your experience

Challenge
One-off

Challenge
Annual

Reward
Annual

GoJoe
Protect

Challenge
Assistant

Challenge
Manager

Head
Coach

Find out why 96% of
our clients keep coming back