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Why GoJoe? Boosting performance for your business and your people
GoJoe helps organisations build genuine employee wellbeing through team fitness challenges, rewards and social connection via a platform that people actually want to do. Better health. Stronger teams. Lower absence rates.
Disconnected workforces are suffering more than ever, with rising health costs, solution fatigue, ageing populations, MSK, mental health all contributing to the problem.
Everyone needs looking after, but you won't do that through platforms that don't engage. Whether your workforce is hybrid, remote or somewhere in between, our social-led platform targets and engages everyone, including the hard to reach.
Say goodbye to manual and clunky step and digital health apps. Our app engages all demographics within a population through its proprietary technology, which automatically weights activities to appeal to all ages, fitness levels and interests (not just steppers). GoJoe is the first employee wellbeing platform of its kind, wrapping expert and athlete content across all pillars of wellbeing. From one place.
UK employees lost an average of 7.8 days to sickness absence in 2024; the highest level in over a decade (CIPD). At the same time, Gallup's data shows just 10% of UK employees are actively engaged at work.
The connection between physical health, mental wellbeing, and workplace performance is not soft: it's measurable, consistent, and well-documented. Organisations that invest in employee wellbeing see lower turnover, fewer sick days, and higher productivity.
The challenge is building wellbeing initiatives that employees actually use, not another benefit that sits in a PDF nobody reads.
GoJoe is an employee wellbeing and activity challenge platform built for the workplace.
Instead of individual gym memberships or passive health apps, GoJoe creates shared activity goals that bring teams together around movement.
Team fitness challenges
Run activity and step challenges, active minutes campaigns, or charity fitness events across your whole organisation. GoJoe tracks activity automatically via app integrations and wearables as well as in-app GPS and manual tracking.
Physical and mental wellbeing in one
Regular physical activity is one of the most evidence-backed interventions for mental health. GoJoe's challenges support both simultaneously — improving physical fitness while reducing stress and building social connection.
Customisable rewards
Via our behavioural change model, employees can unlock double value monthly rewards connected to over 3,000 brands. Maximising health habit impact and giving complete ROI for organisations.
Works for office, hybrid, and remote teams
GoJoe connects employees wherever they are. Remote team members participate on equal footing with in-office colleagues — building genuine bonds across geographies.
Employer dashboard and reporting
Track participation rates, activity levels, and challenge progress in real time. Report on wellbeing investment with actual data, not anecdotes.
Our wellbeing app and platform enables you to tick and cover all four pillars of wellbeing, from one place.
GoJoe is used by organisations across sectors; from professional services and finance to retail, logistics, and the public sector. Whether you have 50 employees or 5,000, GoJoe scales to fit.
• HR teams wanting measurable wellbeing outcomes, not just activity metrics
• L&D and engagement leads looking to build team culture through shared experiences
• Finance directors who need a wellbeing solution with clear ROI
• People teams managing hybrid or remote workforces where connection is harder to build
Individual fitness apps and gym subsidies have a consistent problem: usage drops off fast. Research consistently shows that solo wellbeing initiatives have poor long-term engagement.
Team challenges change the dynamic. When your activity contributes to a shared goal, the social accountability keeps people engaged week after week. GoJoe's completion rates consistently outperform individual wellbeing app benchmarks — because finishing the challenge matters to your team, not just you.
• Choose your GoJoe solution: Challenges, Annual, Insurance protect
• Roll out GoJoe to your organisation within a week
• Manage your platform from the self-serve Performance Hub including challenge creation, rewards, benefit navigator, marketing support, and live analytics dashboard
• Kick off with a team activity or step challenge, then help your team compete, train, connect, and earn all year round
• Access live tracking and reporting via our Performance Hub
"The thing I love about GoJoe is that it’s so inclusive. It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone"
Alison Rose, Former CEO, NatWest
GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement.
The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool.
GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing.
