gojoe-x-bupa

One connected
journey for better
workplace health

A strategic partnership designed to build a smarter, more joined up approach to workplace health.

Combining everyday motivation with expert support.

Talk to GoJoe
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Health works best
when it’s connected.

GoJoe and Bupa share a powerful belief: the best health outcomes come when everyday motivation and expert support work together.

That’s why we’re building a smarter, joined-up model — one that combines digital engagement, inclusive design, and accessible health insight.

This partnership brings:
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Preventative and clinical support

Joining forces to reimagine health support for the modern workforce

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A consumer-grade experience

Built by end users, for end users. And scalable for global reach

inclusivity
A new standard for health equity

Better connected care. For everyone; from exec team to grad scheme

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Unrivalled
insight

Pool your data from across preventative and reactive healthcare for real-time insight

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What makes
this partnership different?

GoJoe

Consumer-grade engagement

Built-in motivation engine

AI-powered data insights

All areas of wellbeing

Bupa
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Trusted health support

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Deep clinical expertise

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Claims & care data

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Full service of support and care

Together

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One connected experience

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Scalable, human-first solutions

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Predictive visibility & better decisions

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End-to-end care covering every employee and need

Talk to our team about how this works for you

GoJoe: More than just a health platform.

We’re built for teams.
GoJoe brings together people, data and motivation, to give organisations the tools to energise their people and take a proactive approach to health and performance.

150+ countries active across 35 languages
90% average employee engagement
7 in 10 report a big health and wellbeing boost inside 2 weeks
75% of inactive users become active
Loved by HR, used by everyone

Hear from our community of Joes

GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot:

andy lee
NatWest

Movement and the mind: Andy’s story

Screenshot 2025-06-09 at 23.04.14
Telegraph Media Group

How to boost culture in the workplace: Richard’s story

Screenshot 2025-06-09 at 23.04.57
Centrica

Exercise and the impact on social and mental health: Kristin’s story

Screenshot 2025-06-09 at 23.05.35
Pure Physiotherapy

Managing health and weight loss: Hannah’s story

Closing the Dataloop

Predict -> Activate -> Measure -> Reduce Health Costs

Coming in 2025

In collaboration with