A strategic partnership designed to build a smarter, more joined up approach to workplace health.
Combining everyday motivation with expert support.
GoJoe and Bupa share a powerful belief: the best health outcomes come when everyday motivation and expert support work together.
That’s why we’re building a smarter, joined-up model — one that combines digital engagement, inclusive design, and accessible health insight.
Reimagined for the modern workforce
Built for global reach
Driving improved performance and engagement
Sourced from shared data across preventative and reactive healthcare
More engagement.
More visibility.
More impact.
GoJoe and Bupa help businesses go beyond tick-box wellbeing and towards something far more valuable: sustained, data-driven performance.
Support every level of your workforce, from exec team to grad scheme
AI powered clearer view of health behaviours, engagement, and risk
Align engagement, prevention, and care into one intuitive user experience
GoJoe is live in 180+ countries — and built to flex to your structure.
Everyday health.
In everyone’s hands.
Employees get a fully gamified, personalised experience that makes health feel relevant, fun, and rewarding — wherever they are, whatever their goals.
Team-based challenges, goals and progress tracking
Access to workouts, wellbeing content, and social support
Incentives that go beyond step counts
No tech barrier. No fitness level required. No one left behind
Together
We’re built for teams.
GoJoe brings together people, data and motivation, to give organisations the tools to energise their people and take a proactive approach to health and performance.
GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot:
Predict -> Activate -> Measure -> Reduce Health Costs
