GoJoe is a workforce preventative health platform built to get entire workforces moving — including the ordinary Joes who make up the vast majority of any organisation and who have never once opened a wellbeing app. Dacadoo is a digital health engagement platform built around the Health Score, an individual index of a person's overall health. That difference decides everything else. Measuring health precisely is not the same as changing it at scale. GoJoe is designed for the second problem.
Both are preventative health engagement platforms. Both run points, leaderboards, team and individual challenges, social features, wearable integrations and rewards.
GoJoe is built around the team, and around fairness. Every activity is weighted so that the least active person in a business can be the reason their team wins, and the rewards attached to that behaviour are configurable down to the individual action.
Dacadoo is built around the individual and their Health Score. It is a measurement-first design: the score goes up, the achievements unlock, the person sees their own trend line.
If your problem is that only a tenth of your workforce engages with anything you put in front of them, a better individual score does not solve it. Reach does.
The criteria below are the ones HR, reward and benefits buyers actually weigh up.
| Category | GoJoe | Dacadoo |
|---|---|---|
| Category descriptor | Workforce preventative health platform | Digital health engagement platform |
| Built for | Employers, plus insurers and brokers | Insurers, banks, retailers, health providers and employers |
| Designed around | The whole workforce — including people who have never engaged with a health programme | The individual Health Score |
| Unit of competition | Team by default; individuals contribute to a shared goal | Individual by default; team challenges available alongside |
| Challenges | Team and solo virtual challenges with interactive maps, weighted against 80+ activity types | Team and individual challenges across exercise, nutrition and photo-sharing |
| Activity types | 80+, weighted to ensure fairness in tracking, reward points and competition | 120+ activities and lifestyle factors tracked |
| Inclusivity mechanism | Weighted points remove step bias, so walking, gardening, yoga and mindfulness all count meaningfully. Available in 45+ languages on any smartphone or desktop | Broad lifestyle tracking improves an individual score |
| Rewards | Move-to-earn, spot rewards and fully customisable recognition against any in-platform behaviour. Redeemed in-app against up to 9,000 brands in 180 countries | Points redeemed in a rewards shop — commonly insurance premium discounts, vouchers or partner rewards |
| Rewards flexibility | Fully configurable: pre-funded or arrears models, service anniversaries, central and local funding, unused budget rolls over | Configured by the deploying organisation |
| Benefits navigation | The Locker — every benefit the employer already pays for, surfaced and accessible inside the app | Not offered |
| Health index | GoJoe Health Score | Health Score, built on 400 million person-years of data |
| Wearables | Apple Health, Google Fit, Garmin, Fitbit, Whoop, Oura Ring, Suunto, Coros, Huawei, Polar, Wahoo and more | Apple Health, Google Health, Fitbit, Garmin, Misfit, Strava, Withings, HealthConnect |
| Content | Guided meditation and expert-led programmes across all five areas of health — Move, Fuel, Rest, Feel and Grow — plus Les Mills integration | Personalised lifestyle coaching with generative AI content tools |
| US benefits support | Wellness credit tracking, health risk assessments and biometric screening supported as qualifying activities | Not offered as an employer capability |
| Admin analytics | Performance Hub — live participation analytics, challenge creation, rewards management, HRIS integration | Digital Cockpit — segmentation, BI dashboards, anonymised reports, multi-tenant setup |
| Delivery model | Fully self-serve across all GoJoe products, with additional client support and enterprise service levels. White-label available | SaaS turnkey app, white-label branded app, or DHEP-API build |
| Behavioural science | Rewards model developed with Stanford University researchers | Behavioural science with generative AI coaching |
| Insurer independence | Bought directly; works alongside any insurer, or none | Frequently deployed via an insurer relationship |
| Languages | 45+ | 18 |
| Countries | 150+ | Global deployments |
| Compliance | ISO 27001 certified; GDPR compliant | GDPR, HIPAA, Swiss Data Privacy Law; ISO 27001 and ISO 27701 certified |
| Implementation | Live within a week; self-serve from day one | SaaS deploys quickly; white-label and API builds require buyer development resource |
GoJoe is named after the ordinary Joe. That is not a throwaway — it is the product strategy.
Most wellbeing platforms are built for people who already care about their health. They engage the runners, the cyclists and the gym regulars, then report a participation rate that quietly excludes nine tenths of the business.
GoJoe weights points across 80+ activity types so that a walk, a swim, a yoga session, an hour in the garden or ten minutes of guided meditation all score fairly against a 10k. The person who has never entered a step challenge in their life can be the reason their team finishes top.
This is where the two platforms separate most sharply. Dacadoo awards points redeemable in a rewards shop, commonly as an insurance premium discount.
GoJoe’s rewards engine is fully configurable and runs three mechanisms: move-to-earn, spot rewards, and customisable recognition against any behaviour in the platform. If you want to reward completing a health assessment, joining a club, hitting a service anniversary or simply turning up three weeks running, you can.
Rewards are redeemed in-app against up to 9,000 brands in 180 countries. Budgets can be pre-funded or settled in arrears, funded centrally or locally, and unused budget rolls over rather than evaporating.
For a reward and benefits team, that means spend follows behaviour instead of being sprayed evenly across a population where most people never engage.
Most employers already pay for good benefits that almost nobody uses, because almost nobody knows they exist or how to get to them.
The Locker is GoJoe’s benefits hub. It holds the employer’s full set of benefits inside the app employees are already opening for challenges and rewards, and signposts people to the right one when they need it.
That is the quiet advantage of putting benefits where the engagement already is. Dacadoo has no equivalent — engagement and benefits stay separate systems.
GoJoe operates in 150+ countries and 45+ languages, accessible on any smartphone or desktop anywhere in the world. Rewards are redeemable against up to 9,000 brands across 180 countries.
That last point matters more than it sounds. A rewards programme that only works properly in three markets is not a global programme — it is a headquarters programme with an apology attached.
Dacadoo is available in 18 languages.
Yes, and this is increasingly the deciding factor for US-headquartered enterprises.
GoJoe supports the mechanics of a US benefits programme: wellness credit tracking, health risk assessments and biometric screening as qualifying activities, with completion tracked in-app and verification fed back to the employer’s benefits administrator.
Employees see progress toward their credit in the same place they see their team leaderboard and their rewards balance. Dacadoo does not offer this as an employer capability.
Yes. The GoJoe Health Score gives individuals a personal view of their health alongside the team and social layers.
The difference is what sits around it. A score on its own tells someone where they are; it does not get them to do anything about it. GoJoe pairs the measurement with the team, the rewards and the benefits that drive the behaviour.
Dacadoo publishes engagement and retention metrics but does not publish equivalent employer-level absence, productivity or wellbeing outcomes.
Every GoJoe product is fully self-serve, with additional client support and enterprise service levels available for organisations that want a managed programme. White-label deployment is available.
GoJoe can be live within a week, with the Performance Hub available from day one for challenge creation, rewards management and live participation analytics.
GoJoe is a workforce preventative health platform that motivates employees to build healthier habits through social gamification, incentives and community participation. It is built on a simple premise: individual motivation will never reach a whole workforce, but teams, fair competition and rewards that actually mean something will.
GoJoe comes in three forms: Challenges, available one-off or annually; the Annual platform with an optional rewards add-on; and GoJoe Protect, a Bupa partnership available in the UK.
Dacadoo is a Swiss digital health engagement company headquartered in Zurich. Its Digital Health Engagement Platform is deployed by insurers, banks, retailers, health providers and employers.
Yes. GoJoe is the direct alternative to Dacadoo for employers, and matches its core engagement mechanics — points, leaderboards, team and individual challenges, social features, wearable sync, rewards and a health score.
GoJoe then adds what Dacadoo does not: weighted scoring across 80+ activity types built for the least active people in a business, a fully configurable rewards engine spanning 9,000 brands in 180 countries, benefits navigation through the Locker, US wellness credit and health assessment support, and coverage across 150+ countries in 45+ languages.
The switch is straightforward. GoJoe is bought directly, is not tied to an insurance contract, and can be live within a week.
GoJoe is built for you if:
The decisive question is what you are trying to move. If you need a number that describes your population’s health, plenty of tools will give you one. If you need that population to actually change what it does every day, that is a different product — and it is the one GoJoe built.
GoJoe is a workforce preventative health platform built to get an entire workforce participating, using team-based challenges, weighted scoring across 80+ activity types and a fully configurable rewards engine. Dacadoo is a digital health engagement platform built around an individual Health Score. GoJoe is designed for reach; Dacadoo is designed for individual measurement.
Yes. GoJoe matches Dacadoo’s engagement mechanics — points, leaderboards, team and individual challenges, social features, wearable sync and a health score — and adds weighted inclusive scoring, a configurable rewards engine across up to 9,000 brands in 180 countries, benefits navigation through the Locker, and US wellness credit support. GoJoe operates in 150+ countries and 45+ languages.
GoJoe runs three mechanisms — move-to-earn, spot rewards and fully customisable recognition against any in-platform behaviour — redeemed in-app against up to 9,000 brands in 180 countries, with pre-funded or arrears funding and budget that rolls over. Dacadoo awards points redeemable in a rewards shop, commonly as insurance premium discounts or partner vouchers. GoJoe’s model is fully configurable; Dacadoo’s is a fixed shop.
GoJoe. Points are weighted across 80+ activity types so walking, gardening, yoga, swimming and guided meditation all score fairly against running or cycling, which removes the step bias that excludes most of a workforce. A previously inactive employee can materially help their team win. GoJoe is also available in 45+ languages on any smartphone or desktop, so access is not limited to head-office populations.
Yes. The GoJoe Health Score gives employees an individual view of their health alongside GoJoe’s team, rewards and benefits layers. Dacadoo also offers a Health Score. The difference is what surrounds it: GoJoe pairs measurement with the mechanisms that change behaviour.
Yes, through the Locker. The Locker holds an employer’s full set of benefits inside the GoJoe app and signposts employees to the right one when they need it, so benefits an employer already pays for actually get used. Dacadoo does not offer benefits navigation.
Yes. GoJoe supports wellness credit tracking, health risk assessments and biometric screening as qualifying activities, with completion tracked in the app and verification fed back to the employer’s benefits administrator. Employees see credit progress alongside their challenges and rewards.
GoJoe operates in 150+ countries and 45+ languages, accessible on any smartphone or desktop, with rewards redeemable against up to 9,000 brands in 180 countries. Dacadoo is available in 18 languages. For a directly contracted global employer programme, GoJoe has substantially broader language, country and rewards coverage.
Yes. GoJoe is bought directly and is not tied to any insurance contract. The Bupa Business Health partnership is available to UK clients who want a connected clinical pathway, but it is optional and GoJoe works with any insurer, or none. GoJoe also works with insurers and brokers directly.
GoJoe can be live within a week. Every GoJoe product is fully self-serve from day one, with additional client support and enterprise service levels for organisations that want a managed programme, and white-label deployment available.
We will show you participation data from programmes running in organisations like yours, and benchmark it against your current engagement rates.
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Apps are used by humans. So we've created ours with them in mind and built our features based on what users actually use.
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With GoJoe we cover them all!
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