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GoJoe is built around the belief that when individuals perform better, businesses perform better.
Our award-winning platform drives improved personal and business performance by getting and keeping people fit and healthy year-round through gamified experiences, social connection, and AI powered data.
Some of our great features include:
Gamify your team’s health & reward activity with vouchers for 3,000+ leading brands.
More about Rewards
Built to be used by anyone, anywhere regardless of ability, level or activity.
More about Inclusivity
Market-leading virtual team challenges designed for the modern workforce.
More about Challenges
Unparalleled insights backed by our partnership with Stanford University.
More about Insights
Our platform can be adopted in three ways:
Incentivise and reward your team with our complete health performance platform.
Helping colleagues compete, train, connect, and earn all year-round to boost health, engagement and productivity.
Fully inclusive team challenges.
Say goodbye to stale, dated step-only challenges and boost company-wide engagement with 60+ activities and weighted points across the lot to keep everyone connected and moving more.
GoJoe + Bupa Health Insurance:
Connect gamified preventative health with expert reactive care for end-to-end support for your team.
All built to drive engagement and productivity.
Inspire healthy habits via double value move-to-earn rewards. Unlock vouchers for over 3,000 global brands - from Amazon to Starbucks.
The jewel in the GoJoe crown. Create fully inclusive and customisable virtual team fitness challenges.
Group fitness powerhouse Les Mills is fully integrated into GoJoe, with over 350 workouts - from yoga to bodypump - ready to stream at home or on the go.
Build your own communities of like-minded employees with GoJoe Clubs.
Work through a guided fitness, mental health or nutritional journey led by experts, celebrities, and athletes.
Fully accessible no matter your location, ability or tech. Our employee wellness app GoJoe can be used by anyone, anywhere; 35+ languages, 70+ activity types, multiple ways to log workouts, and a weighted points system to ensure everyone can be part of the fun.
GoJoe creates a sense of belonging, bringing people together in a shared health and fitness experience via individual profiles, followers, push notifications and chat groups. Transforming health and fitness into a vibrant social experience.
Access to fully customisable tracker maps to follow your organisation's progress from your office front door and then off around the world.
Empowering business leaders. With data science powered by our collaboration with Stanford University, our high engagement enables us to deliver live and predictive insights on engagement, health, and cost savings.

The health benefit designed to supercharge engagement, reward employees and help you save some money along the way.
Using social connection to motivate the masses and deliver real change for people of all fitness and activity levels.
Over 70% of users see significant increase in physical, mental and social health within just two weeks.
75% of previously in active users exceed WHO exercise guidelines with GoJoe.
Driving meaningful engagement across the employee base. Our social fitness solution gets and keeps people fit and healthy.
GoJoe averages over 90% engagement across corporate users.
Year-round stickability: NatWest Bank users averaged over 3 minutes per day each on the app in 2024!
Creating connections and bringing people closer together through health and fitness.
More than 80% increase in positive intent towards employers when using GoJoe
Combining supercharged engagement and activity levels with rich data and insights to help to reduce the rising health costs of PMI and absenteeism.
Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.









GoJoe challenges stand apart because they're built for whole-workforce participation, not just the fitness-focused minority. Unlike standard step challenge apps, GoJoe supports 60+ weighted activity types — so walking, yoga, and mindfulness count equally to running. Team-based formats create social accountability that drives sustained engagement, while a move-to-earn rewards model means employees have a tangible reason to participate. Challenges are fully branded, customisable in duration and structure, and backed by a real-time admin dashboard. GoJoe achieves ~90% participation in corporate fitness challenge programmes compared to the 10–15% typical of most corporate fitness challenge apps.
Workplace challenges work because they tap into social motivation one of the most powerful drivers of behaviour change. When colleagues compete and collaborate together, participation becomes self-reinforcing. GoJoe's team step challenge and multi-activity formats create shared goals and friendly rivalry across departments and locations. The social feed, leaderboards, and celebration notifications keep energy high throughout the challenge. Organisations using GoJoe see engagement scores improve alongside participation, because team challenges naturally build connection and a sense of belonging particularly important for hybrid and distributed workforces.
Yes — inclusivity is core to GoJoe's design. Traditional corporate fitness challenge apps default to step counts, which create a two-tier system where active employees win and sedentary colleagues disengage. GoJoe's 60+ activity types, weighted equally by effort, ensure everyone can contribute meaningfully whether they're a marathon runner or someone taking their first daily walk. This is why previously inactive users increase their activity by up to 400% on GoJoe. A company step challenge on GoJoe is genuinely fair for all fitness levels, which is why participation rates are consistently ~90%.
GoJoe supports 60+ activity types spanning fitness, wellness, and active lifestyle categories. Physical activities include walking, running, cycling, swimming, gym workouts, team sports, and yoga. Wellness activities include meditation, mindfulness, stretching, and sleep tracking. Active lifestyle activities include gardening, housework, dancing, and recreational pursuits. All activities can be logged manually through the app or synced automatically from Apple Health, Fitbit, Garmin, Strava, Oura Ring, and other wearables. Points are weighted by activity type and duration not just steps ensuring a fair and inclusive team fitness challenge experience for all participants.
Yes — GoJoe is purpose-built for remote and distributed workforces. The entire platform operates digitally: activity is logged via the app or wearable sync, team challenges run virtually, and the social feed connects colleagues regardless of location. GoJoe's clubs, leaderboards, and activity feeds are particularly effective at creating connection between employees who rarely or never meet in person. Hilti used GoJoe to bridge a distributed global workforce, with 51% of employees reporting they felt more connected to colleagues after participating. GoJoe operates in 180+ countries and supports 35+ languages.
GoJoe uses a layered gamification system designed to maintain engagement throughout an entire challenge — not just at launch. Employees earn points for activity, unlock achievement badges, build daily streaks, and progress through Bronze, Silver, and Gold levels. Weekly missions give participants short-term targets to hit alongside the main challenge goal. Team leaderboards create accountability and friendly rivalry across departments. Surprise rewards and Easter eggs add moments of delight throughout. Monthly leaderboard resets keep competition fresh. The result: 5× higher retention than typical fitness apps at 30 days into a workplace step challenge.
Yes. GoJoe challenges can be fully customised with company branding — including your logo, colour palette, and challenge name. Many clients run branded annual challenges that become a recognised part of their company culture. Challenge parameters are also customisable: duration (from 4-week sprints to year-long programmes), activity types included, team structures, scoring rules, and reward budgets. GoJoe's success team works with clients to design challenges that align with their engagement goals, workforce demographics, and existing wellbeing strategy. This flexibility makes GoJoe suitable as both a one-off corporate step challenge and an always-on platform.
GoJoe leaderboards rank teams — not individuals — by default, which removes the risk of demotivating employees who feel they can't compete with fitter colleagues. Team rankings are updated in real-time as members log activity, creating a live competition dynamic throughout the challenge. Employees can see their own contribution to the team score, which builds personal accountability. Individual leaderboards are available as an optional setting for clients who want them. Admins can view leaderboard data in the management dashboard alongside full participation and activity breakdown reports.
Yes. GoJoe supports 35+ languages, making it one of the most internationally accessible corporate fitness challenge platforms available. The app automatically detects and applies the user's device language. For multinational organisations running a group step challenge app or multi-activity challenge across multiple countries, this means employees participate in their native language without any additional configuration. Reward redemption is also localised — 3,000+ brands across 150+ countries so the experience feels relevant whether a participant is in London, Dubai, or São Paulo.
Yes. GoJoe integrates with GPS activity tracking through compatible devices and apps including Strava, Garmin, and Apple Health — making it ideal for outdoor activities like running, cycling, and hiking. GPS data syncs automatically to the app, converting tracked routes into GoJoe points. For activities where GPS isn't relevant — yoga, gym sessions, mindfulness — employees can log manually or sync from wearables including Fitbit, Oura Ring, and Apple Watch. This breadth of tracking options is what makes GoJoe a genuinely inclusive team fitness challenge app rather than a step-counter.