4.7 / 5 App Store

Level up the value of your biggest asset: Your people.

The performance health benefit designed to boost engagement and productivity.

Multi-Team Challenges
Sync Wearables
All Activity Types
Interactive tracker maps
Team/ Solo Leaderboards
GPS Tracker
Push Notifications
Fully Customisable
Clubs
Les Mills Subscription
Earn Rewards

Boost Performance

Built by ordinary Joes. Used by

Our Solution

GoJoe is built around the belief that when individuals perform better, businesses perform better.
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Our award-winning platform drives improved personal and business performance by getting and keeping people fit and healthy year-round through gamified experiences, social connection, and AI powered data.

We take on the tough to tackle problems of engagement, motivation, and data driven impact head on – and all within one consumer-grade platform.

Some of our great features include:

Rewards

Gamify your team’s health - reward activity with vouchers for 2,000+ leading brands.

More about Rewards

Inclusivity

Built to be used by anyone, anywhere regardless of ability, level or activity.

More about Inclusivity

Team Challenges

Market-leading virtual team challenges designed for the modern workforce.

More about Challenges

Insight

Unparalleled insights backed by our partnership with Stanford University.

More about Insights

How to use GoJoe:

Our platform can be adopted in three ways:

Reward

Incentivise and empower your team with our complete health performance platform.

Helping colleagues compete, train, connect, and earn all year-round to boost health, engagement and productivity.

Challenge

Fully inclusive team challenges.

Say goodbye to stale, dated step-challenges and boost company-wide engagement with 60+ activities and weighted points across the lot to keep everyone connected and moving more.

Protect

Embed GoJoe into your insurance offering and begin closing the data loop to help your team predict, measure and reduce your organisation’s health claims

Results that speak for themselves

+92%

increased positive intent towards the employer (which impacts retention)

+94%

of our users felt we were 'more inclusive and engaging' than alternative corporate products

+82%

of employees feel more socially connected after using GoJoe

+87%

feel their mental, social and/or physical wellbeing improved due to GoJoe

Our features and benefits

All built to drive engagement and productivity.

Rewards

Move to earn by converting activity into vouchers to spend with over 2,000 brands. From Amazon to Starbucks, everyone loves a reward - and even better if you’ve earned it via some effort.

Unlimited workplace challenges

The jewel in the GoJoe crown. Create fully inclusive and customisable virtual team fitness challenges. Exercise with and against people you know.

Les Mills

Group fitness powerhouse Les Mills is fully integrated into GoJoe, with over 350 workouts - from yoga to bodypump - ready to stream at home or on the go.

Clubs

Build your own communities of like-minded employees. From running and swimming to dog walking and lunchtime workouts, bring your teams closer together through part-physical, part-digital clubs.

Journeys

Work through a fitness, mental health or nutritional journey on your own but not alone with Journeys. Led by experts, celebrities, and athletes, Journeys is a game-changing community engagement tool, driving behaviours through social.

Removing barriers

Fully accessible no matter your location, ability or tech. Our employee wellness app GoJoe can be used by anyone, anywhere; 30+ languages, 50+ sports, multiple ways to track activity, a weighted points system to ensure anyone -from average Joes like us to fitness fanatics - can be part of the fun.

Social

GoJoe creates a sense of belonging, bringing people together in a shared health and fitness experience via individual profiles, followers, push notifications and chat groups. Transforming health and fitness into a vibrant social experience.

Interactive maps

Access to fully customisable tracker maps to follow your organisation's progress from your office front door and then off around the world.

Data and reporting

Empowering business leaders. With data science powered by our collaboration with Stanford University, our high engagement enables us to uniquely combine quantitative (wearable/ app) with qualitative data, to give you the most powerful employee health data possible. And it could well save you money on health costs such as PMI and absenteeism.

Book a Demo

Our Impact

Hear from our community of Joes

GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot

NatWest

Movement and the mind: Andy’s story

Telegraph Media Group

How to boost culture in the workplace: Richard’s story

Centrica

Exercise and the impact on social and mental health: Kristin’s story

Pure Physiotherapy

Managing health and weight loss: Hannah’s story

Problems we solve

The health benefit designed to supercharge engagement, reward employees and help you save some money along the way.

Health

Using social connection to motivate the masses and deliver real change for people of all fitness and activity levels.
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Over 70% of users see significant increase in physical, mental and social health within just two weeks.

75% of previously in active users exceed WHO exercise guidelines with GoJoe.

Engagement

Driving meaningful engagement across the employee base. Our social fitness solution gets and keeps people fit and healthy.
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GoJoe averages over 90% engagement across corporate users.

Year-round stickability: NatWest Bank users have averaged over 3 minutes per day each on the app in 2024!

Culture

Creating connections and bringing people closer together through health and fitness.
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More than 80% increase in positive intent towards employers when using GoJoe

Costs

Combining supercharged engagement and activity levels with rich data and insights to help to reduce the rising health costs of PMI and absenteeism.

How much could you save? Try our cost saving calculator

Featured case studies

Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.

15+ Countries

How GoJoe ignited Olympic fever across NatWest Group for Paris 2024

4 Countries

Investing in movement: How Coutts turned rewards into a health and performance boost

How PwC logged 625 days of exercise with GoJoe, in just two weeks

The thing I love about GoJoe is that it’s so inclusive. It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone.

Alison Rose
Former CEO, NatWest

What our clients say about GoJoe

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."

"The thing I love about GoJoe is that it’s so inclusive. It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone"

(Alison Rose, former CEO, NatWest)

"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."

"We have run a couple of GoJoe challenges now - the friendly team-based challenges are a huge motivator and a refreshing change to the usual step challenge apps. The app is easy to use and it's great to be able to add loads of teams with different players as captains."

"GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement."

"The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool."

"GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing."

Frequently Asked Questions

What is GoJoe?
GoJoe is a global consumer health and fitness app, used by businesses and brands to connect and engage employees through health and fitness, whilst driving down rising health costs.

We do two things.

The first are our innovative, team-based activity challenges, which drive incredibly high engagement among wide populations. GoJoe uniquely automatically weights activities using our unique algorithm, leveling the playing field and engaging even the heard to reach. Steps - whilst important - are not inclusive. Not everyone can step, and having to manually convert to steps is a huge turn off for most people.

The consumer-grade nature of our product means that, unlike corporate step apps and health insurer products, anyone can engage regardless of gender, age, demographic, location, language or activity type.

The second thing we do is Engage - a wide, all year round digital health, fitness and wellbeing benefit designed for companies of any size and scale, anywhere in the world. Engage is a flexible product which solves multiple pain points, in particular, the rising health costs businesses are experiencing globally (whether absenteeism, insurance premiums, mental health, MSK or ill health), as well as solution fatigue, benefit signposting and more.

Our consumer-grade, global product is designed for the masses, targeting the hard to reach and inactive whilst also motivating those that are already fit. Engage includes challenges, journeys, workouts, mental health audios, menopause content, sleep, financial wellbeing – all from one place. There are lots of optional extras such as 1-2-1 consultations and services from mental health practitioners, PTs, therapists and more.
How is GoJoe different to other products?
Quite a few ways, actually – but it depends who we are being compared to.

With regards its challenges, GoJoe's technology is unique in terms of how it can engage up to 100% of an audience. Unlike step challenge apps and step counter apps - which we feel represent a dated approach - GoJoe caters for all demographics through automatically weighting activities from HIIT to pickleball using our unique algorithm.

This has two effects. The first is inclusivity and DEI, meaning anyone, anywhere can engage, whether a stepper, a pickleballer or a person with disabilities.

The second is user experience, and therefore engagement. No manual conversions are required, meaning users have a slick, consumer-grade experience, which is not the case with B2B-only products.

In terms of GoJoe Engage, Engage offers different use cases for different clients. For large enterprises, we typically sit as one of many benefits, but our unrivalled engagement drives higher awareness and engagement (and therefore ROI) on those products. For SMEs, we often find ourselves as the only tool in their stack.

For companies who utilise products offered by their health insurers, we are often used in parallel to those given the typically low investment these companies make to continuously engage their members. As a product which is designed ultimately to improve health and therefore reduce health insurance claims, we are 100% independent in our motivation to improve population health, which we know not always to be the case with some insurance models.

There are lots of other differences in terms of user experience and gamification, ranging from our in-app GPS tracker to our personalised push notification, all based on our cutting-edge collaborations with the likes of Stanford University and the input of our strategic advisors from the likes of Google and the mental health space.
What are GoJoe Challenges?
GoJoe Challenges are highly customisable, powerful team-based activity challenges, which drive incredibly high engagement, usage and impact across wide populations and demographics.

Unlike step challenge apps and step counter apps - which we feel represent a dated approach - GoJoe caters for all demographics through automatically weighting activities from HIIT to pickleball using our unique algorithm.

There are infinite customisation options with GoJoe Challenges, and these can be administered either self-serve from our web-based portal, or ‘fully managed’, involving deep support from our customer success team.

GoJoe Challenges are truly global, with users in over 180 countries and over 20 languages.
What is GoJoe Engage?
GoJoe’s Engage product is a powerful health and fitness benefit used by some of the biggest companies in the world.

It is used primarily to help companies address rising health costs and insurance premiums and generate unrivalled (anonymised) actionable health data on their workforce, whilst providing a highly engaging and motivational consumer experience for their people.

GoJoe is unique to the market, combining innovative tools such as Challenges and Journeys, with content from Olympians and experts and various community-based features. Engage is administerable from our web-based business manager, serving granular data on engagement, ROI and trends. For larger enterprises we deliver extremely deep support around comms, engagement, awareness and uptake.
What are the problems that GoJoe solves?
Rising health costs: Companies are facing a health cost and data crisis. Due to rising PMI claims (which are estimated to be rising ca. 10-20% globally year on year), companies are now increasingly under pressure to invest in preventative, proactive solutions which actually improve the health and fitness of their people.

We believe that the only way to engage people consistently is through a consumer-grade product. That’s why our focus is on building a consumer-grade experience, delighting and engaging people from any demographic or location regardless of age, location or fitness level.

We also believe in social. Our data shows that people are somewhere between 30 – 40% more likely to exercise, repeat it and enjoy it if with or against someone they know – which in our case might be a friend, family member, colleague or influencer. This is why we leverage social accountability in everything we do.

Health data: our data shows that the majority of enterprises, despite significant investment in health and wellbeing initiatives, attribute a significant cost (ranging anywhere from £500 - £800 per employee (UK)/ $600 - $1,200 (US)) on the cost of ill-health. The starkness of this problem is often exacerbated by the lack of accurate data reporting within a company, with suppliers often supplying data in a piecemeal fashion or in formats which do not speak to a company’s HCM.

Engagement: As above, it’s hard to engage wide demographics, and when it comes to focusing on health and fitness, it’s notoriously hard to impact the ‘heard to reach’ or inactive. This can often be compounded by multiple communication channels (often overlapping), and there can also be local language requirements.

These are just three of the problems GoJoe looks to solve. Please see our blog article for a deeper dive into some of the other issues and problems in global businesses that GoJoe seeks to address.
What is the pricing model and what is the cost?
We provide really transparent pricing. There are no set-up or implementation fees with GoJoe.

Pricing depends on whether a company is purchasing our Challenge (one-off) or Engage (health and wellbeing benefit) product.

Either way, we price GoJoe on the basis that you should not pay for more licenses than you need. We know how much engagement our product drives, which is why we are proud to offer usage-based pricing (as well as traditional price per head).

Often, our product is paid for from a wellness budget or (if in the US) from wellness dollars. However, we have seen clients fund GoJoe through DEI, HSE, Culture and Employee Experience budgets (as well as others). We can help build a business case for your spend.
Which pillars of health and wellbeing do you cover?
We have four main pillars of wellbeing – Move, Fuel, Rest and Fuel.

The main skew of our product has traditionally been towards ‘Move’. We find that the focus on fitness and movement in a consumer grade app has a unique impact on engagement.

We take that engagement and overlaying engaging features, sessions and content from our other pillars of health, ranging from sleep, financial wellbeing and menopause.

We are passionate advocates for physical fitness having a profound impact on mental health. Whilst we do not claim that exercise is a panacea for mental health (and we defer to EAPs for when help is needed), our data shows that a healthy body has a significant impact on mental health, and therefore by engaging populations in physical activity, this has a significant impact on employee health costs.

There are plenty of mental health apps on the market, however, what almost all of them struggle with is engagement and ROI. We are proud to include a range of mental health tools and services within our Engage product which, paired with the high engagement we drive through Challenges, Journeys, Communities and Content – ensures extremely visible ROI on spend and the ability to demonstrate a genuinely proactive and social approach.

Aside from mental wellbeing, our app surfaces content, sessions and webinars from our other pillars of wellbeing – whether that be guided meditation, financial, sleep and other content. We partner with the world’s best and coolest providers to provide content that is engaging and useful, not boring or corporate, and means you can invest in just one app to meet your employees’ needs to give better cost control and ROI.
What is the ROI of GoJoe?
We are very cynical of products and services that claim to save “£X for every £Y spent”. These figures are generally always hyper-generalised and difficult to justify or explain to a Board or C-Suite.

We do know, however (both from our own and other data), a number of truths. These include:
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- The majority of our clients, despite significant investment in health and wellbeing, are suffering a health crisis in terms of rising health costs (including MSK, mental, physical, social). This has led to a real recognition that the status quo, solution fatigue and corporate product space is not working.
- Increasing the activity/ fitness levels of an individual has a significant impact on physical and mental health, as well as productivity, presence and motivation
- People are 30-40% more likely to exercise, engage, repeat and enjoy if with or against someone they know
- Social is one of the most powerful motivators of behaviour
- A feeling of social connectedness with colleagues has a direct correlation on sentiment towards the workplace and by extension on productivity and possibly on retention (the latter has not been proven).

Based on the unrivalled engagement that GoJoe drives, we are uniquely positioned to provide rich (anonymised) health and impact data to our clients which, accordingly, can paint a very powerful picture on ROI. This requires careful analysis and is delivered on a case by case basis.
Is GoJoe available in multi-language?
Yes. GoJoe is available in nearly 30 languages, and in every country worldwide. We automatically translate to native language utilising the latest advances in AI meaning that there is no barrier to participation for anyone, regardless of language, location, demographic, age, fitness level, gender etc.
How does GoJoe fit with DEI and Inclusivity?
Inclusivity is the most important word for us – it is at the heart of our product.

We remove any barrier to participation regardless of location, tech, language, age, gender, fitness level or demographic. We are as engaging and motivational to an 18 year old elite cyclist in Brazil, as we are a casual 70 year old dog-walker in India. This is one of the primary ways that we are different to other products on the market.

In terms of the user experience, we have invested huge amounts in our technology and utilise a very wide range of features and gamification within the product to ensure that every demographic is engaged and motivated, cognisant of the fact that everyone’s journey is different.

Incidentally, one of the reasons we dislike ‘step’ products is that, by definition, ‘steps’ are not inclusive. By automatically weighting activities (which include e.g. handcycling), we can ensure that everyone in a population is engaged.

Level up the value of your biggest asset: Your people.

The performance health benefit designed to boost engagement and productivity.

Multi-Team Challenges

Sync Wearables

All Activity Types

Interactive tracker maps

Team/ Solo Leaderboards

GPS Tracker

Push Notifications

Fully Customisable

Clubs

Les Mills Subscription

Earn Rewards

Our Solution

Rewards

Inclusivity

Team Challenges

Insight

How to use GoJoe:

Reward

Challenge

Protect

Results that speak for themselves

+92%

+94%

+82%

+87%

Our features and benefits

Activities, not steps

Hear from our community of Joes

Movement and the mind: Andy’s story

How to boost culture in the workplace: Richard’s story

Exercise and the impact on social and mental health: Kristin’s story

Managing health and weight loss: Hannah’s story

Problems we solve

Health

Engagement

Culture

Costs

How we compare

Team-based challenges

Team and solo leaderboards

Immerse athlete, celebrity and expert content

Web dashboard for HR

Activity integration (not just steps)

All pillars of wellbeing

Single sign-on

GPS activity tracker

Push notifications

Genuine usage-based pricing

Journeys

Step ChallengeApps

Health Insurance Products

GoJoe

Featured case studies

How GoJoe ignited Olympic fever across NatWest Group for Paris 2024

Investing in movement: How Coutts turned rewards into a health and performance boost

How PwC logged 625 days of exercise with GoJoe, in just two weeks

The thing I love about GoJoe is that it’s so inclusive. It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone.

What our clients say about GoJoe

Frequently Asked Questions

Find out why 96% ofour clients keep coming back

Step Challenge
Apps

Find out why 96% of
our clients keep coming back