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Our award-winning platform drives improved personal and business performance by getting and keeping people fit and healthy year-round through gamified experiences, social connection, and AI powered data.
We take on the tough to tackle problems of engagement, motivation, and data driven impact head on – and all within one consumer-grade platform.
Some of our great features include:
Gamify your team’s health - reward activity with vouchers for 2,000+ leading brands.
More about Rewards
Built to be used by anyone, anywhere regardless of ability, level or activity.
More about Inclusivity
Market-leading virtual team challenges designed for the modern workforce.
More about Challenges
Unparalleled insights backed by our partnership with Stanford University.
More about Insights
Our platform can be adopted in three ways:
Incentivise and empower your team with our complete health performance platform.
Helping colleagues compete, train, connect, and earn all year-round to boost health, engagement and productivity.
Fully inclusive team challenges.
Say goodbye to stale, dated step-only challenges and boost company-wide engagement with 60+ activities and weighted points across the lot to keep everyone connected and moving more.
Embed GoJoe into your insurance offering and begin closing the data loop to help your team predict, measure and reduce your organisation’s health claims
All built to drive engagement and productivity.
Move to earn by converting activity into vouchers to spend with over 2,000 brands. From Amazon to Starbucks, everyone loves a reward - and even better if you’ve earned it via some effort.
The jewel in the GoJoe crown. Create fully inclusive and customisable virtual team fitness challenges. Exercise with and against people you know.
Group fitness powerhouse Les Mills is fully integrated into GoJoe, with over 350 workouts - from yoga to bodypump - ready to stream at home or on the go.
Build your own communities of like-minded employees. From running and swimming to dog walking and lunchtime workouts, bring your teams closer together through part-physical, part-digital clubs.
Work through a fitness, mental health or nutritional journey on your own but not alone with Journeys. Led by experts, celebrities, and athletes, Journeys is a game-changing community engagement tool, driving behaviours through social.
Fully accessible no matter your location, ability or tech. Our employee wellness app GoJoe can be used by anyone, anywhere; 30+ languages, 60+ activity types, multiple ways to log workouts, and a weighted points system to ensure everyone can be part of the fun.
GoJoe creates a sense of belonging, bringing people together in a shared health and fitness experience via individual profiles, followers, push notifications and chat groups. Transforming health and fitness into a vibrant social experience.
Access to fully customisable tracker maps to follow your organisation's progress from your office front door and then off around the world.
Empowering business leaders. With data science powered by our collaboration with Stanford University, our high engagement enables us to uniquely combine quantitative (wearable / app) with qualitative data, to give you the most powerful employee health data possible. And it could well save you money on health costs such as PMI and absenteeism.

The health benefit designed to supercharge engagement, reward employees and help you save some money along the way.
Using social connection to motivate the masses and deliver real change for people of all fitness and activity levels.
Over 70% of users see significant increase in physical, mental and social health within just two weeks.
75% of previously in active users exceed WHO exercise guidelines with GoJoe.
Driving meaningful engagement across the employee base. Our social fitness solution gets and keeps people fit and healthy.
GoJoe averages over 90% engagement across corporate users.
Year-round stickability: NatWest Bank users averaged over 3 minutes per day each on the app in 2024!
Creating connections and bringing people closer together through health and fitness.
More than 80% increase in positive intent towards employers when using GoJoe
Combining supercharged engagement and activity levels with rich data and insights to help to reduce the rising health costs of PMI and absenteeism.
Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.









GoJoe is priced in two ways; an all eligible model and a fixed license model.
All eligible means that everyone within your organisation is covered and removes the risk of overage charges. In addition, we acknowledge that 100% engagement levels are unrealistic so GoJoe prices on an expected engagement rate taken from years of working with hundreds of global businesses. This ensures the price stays as low as possible while covering your whole organisation.
Fixed licences are perfect for sub teams or if you know the number of people likely to engage across the organisation. Overage charges do apply if the number is exceeded during the term.
From the two models, you can purchase:
• Challenge – One-off: a single, fully-inclusive team challenge.
• Challenge – Annual: unlimited self-managed and/or supported challenges across the year.
• Reward – Annual: our full engagement platform (including Challenges) with rewards, content, and wellbeing features year-round.
• GoJoe Protect: everything in Reward plus integrated health and/or life insurance via our partners.
Additional optional features and support are available. These include additional support from GoJoe to manage and deliver team challenges, plus add-on features such as Rewards, bespoke virtual mission maps, and events. Prices vary with some available on request
GoJoe is used by employees in 180+ countries, with support for 35+ languages and global team challenges.
The pricing calculator lets you view pricing in GBP, EUR, USD and AUD, and we can discuss other currencies and local requirements during the sales process.
• Challenge (One-off & Annual)Focused on gamified team challenges to drive engagement, movement and connection. Includes 60+ activity types, leaderboards, live route maps, wearable/GPS sync, custom branding and live data/insights. A one-off challenge typically lasts for between 2 and 6 weeks with platform access for around 8 weeks. The annual plan gives unlimited challenges throughout the year.
• Reward (Annual)Everything in Challenge Annual, plus an always-on wellbeing and rewards layer – access to the rewards marketplace, benefits navigator, expert health programmes, Les Mills subscription, predictive insights and more.
• GoJoe ProtectCombines Reward with group health and/or life cover, an integrated user experience and enhanced insights designed to help reduce health costs.
In short, no. GoJoe works with organisations of all different shapes and sizes; from smaller teams of up to 50 through to large global enterprises.
The online calculator starts at smaller head counts and scales up, and we can provide tailored pricing for very large or complex populations.
If you’re unsure, please request a quote or demo and we’ll recommend the most cost-effective set-up for your size.
Yes. You can:
• Run a single Challenge One-off (e.g. a global team challenge campaign, season kick-off or wellbeing month).
• Commit to annual licences (Challenge Annual, Reward, or Protect) to keep people engaged all year, with unlimited challenges in the Challenge and Reward annual plans.
If you start with a one-off event and want to extend, our team can help you move into an annual programme (we’ll even give you a discount ;))
• Challenge One-off is typically a short, time-bound programme. Platform access is typically around 8 weeks with the challenge itself lasting between 2 and 6 weeks.
• Challenge Annual, Reward and Protect are annual subscriptions that give you year-round access.
Multi-year discounts are available for longer commitments.
On the pricing calculator you can choose between:
- All Eligible – Make GoJoe available to your full eligible population, with pricing aligned to actual usage where appropriate. All eligible means that everyone within your organisation is covered and removes the risk of overage charges. However, we acknowledge that 100% engagement levels are unrealistic so we price on an expect engagement rate taken from years of working with hundreds of global businesses.
- Fixed Licence – Buy a set number of licences for a defined cohort (for example, a business unit or region). Fixed licences are perfect for sub teams or if you know the number of people likely to engage across the organisation. Overage charges do apply if the number is exceeded during the term.
Both models are designed so you don’t pay for more licences than you need, and our team can recommend what works best for your organisation.
No. GoJoe does not typically charge separate set-up or implementation fees for standard plans. Charges may apply for specific requests such as SSO set up or HRIS integration.
Onboarding support, customer success, training, and post-challenge reviews are included within relevant plans, and you can choose additional support packages if you’d like us to fully manage delivery for you.
The core platform (depending on your plan) includes challenges, 60+ activity types, leaderboards, GPS tracker, live map templates, 35+ languages, rewards marketplace, benefit navigator, clubs, expert health and wellbeing content, access to the self-managed Perfrmance Hub, and our data and insights dashboards.
You can bolt on optional enhancements, such as:
• Delivery support (Challenge Assistant, Challenge Manager, Head Coach)
• Rewards budgets
• Expert live sessions
• HRIS and SSO integrations
• Bespoke virtual mission maps
• Virtual ceremonies, athlete/celebrity hosts, in-person events
• Friends & Family access
• Gym discounts (region-specific)
• Health assessments (region-specific)
These are priced separately based on your needs.
GoJoe is designed to help organisations tackle:
• Rising health and insurance costs by driving preventative activity and healthier behaviours.
• Low engagement by providing a consumer-grade, social experience that people actually want to use.
• Health equity by offering a global, scalable, and cost-effective preventative health solution that can be used by anyone from exec team to grad scheme
• Fragmented health data and ROI by surfacing anonymised insights on activity, engagement and trends in a single place.
Those insights can then be used to inform your broader health, benefits and people strategy.